Find a Paint Color You Love
in Any Brand.
Browse 26,000+ shades across 13 brands, preview your favorites on a real wall, then find that exact color in the brand you can actually buy.
Cerulean Dusk
#1C6584
Everything You Need to
Choose the Right Color
Photo Color Identifier
Snap a photo of any color you love — a pillow, a sunset, a Pinterest pin — and find the closest paint match.
Upload a photo →Palette Generator
Pick one color you love and get a designer-quality palette — all mapped to real paints you can buy at the store.
Build a palette →Room Visualizer
Preview any color on walls, trim, and floor in a realistic room scene before you buy a single sample pot.
Try it free →Undertone Analysis
Every color tagged warm, cool, or neutral — so your new paint won't clash with your trim or cabinets.
Browse colors →Cross-Brand Matching
Found the one but it's the wrong brand for your store? Find the closest Sherwin-Williams, Behr, PPG, or Benjamin Moore match in seconds.
Find a match →Paint Calculator
Enter your room dimensions and get the exact number of gallons you need. Accounts for doors, windows, and coats.
Calculate now →Browse by Brand
Explore colors from trusted paint manufacturers.
Color Palettes to Spark Your Next Project
Curated palettes to spark your next project — click any palette to explore.
View all →The Color Journal
Alabaster vs. White Dove — and 15 Other Famous Whites, Measured
We measured the 17 most-searched white paints with CIEDE2000. Alabaster and White Dove are NOT interchangeable — but a $30 Behr staple is a near-perfect twin of a Benjamin Moore classic.
The Best Dutch Boy Paint Colors for Every Room (2026)
The best Dutch Boy paint colors — whites, a greige, beiges, a navy, and blacks — each with its LRV and its closest match in Sherwin-Williams or Behr.
One Color, Two Dozen Names: The Most Duplicated Paint Color in America
We compared all 26,597 colors across 13 paint brands with CIEDE2000. Two-thirds have a near-identical twin at another brand — and one warm off-white is sold under two dozen different names.
Side-by-Side Color Comparison
See how any two colors look next to each other. Get an instant accuracy verdict and find out if a cross-brand match truly works for your space.
Try the Compare ToolCommon Questions
How does cross-brand color matching work?
We use the same color-matching formula that professional labs use (CIEDE2000) to find the closest equivalent across brands. Each match comes with an accuracy score — the lower the number, the closer the match. Most of ours score under 2.0, which means the difference is barely noticeable.
How much paint do I need?
The Paint Calculator computes the exact number of gallons needed based on your room dimensions, number of coats, and door/window cutouts. One gallon of paint covers approximately 350–400 square feet.
What are paint color undertones?
Every color has a hidden tint — warm (yellow/pink), cool (blue/gray), or neutral — that shows up under different lighting. All 26,000+ colors in our database are tagged so you can filter by undertone and avoid clashing with your existing trim, flooring, or cabinets.
Color data is based on manufacturer-published digital values (hex, RGB). Actual pigments, finishes, and lighting conditions vary. Always verify with a physical paint sample before purchasing.