Find a Paint Color You Love
in Any Brand.
Browse 26,000+ shades across our paint catalog, explore digital room previews, then find a close digital match in the brand you can actually buy.
Room inspiration. Paint colors in these photos are not identified.
Everything You Need to
Choose the Right Color
Photo Color Identifier
Snap a photo of any color you love — a pillow, a sunset, a Pinterest pin — and find the closest paint match.
Upload a photo →Palette Generator
Pick one color you love and get a designer-quality palette — all mapped to real paints you can buy at the store.
Build a palette →Room Visualizer
Preview any color on main walls, accent walls, and trim in a realistic room scene before you buy a single sample pot.
Try it free →Undertone Analysis
Every color tagged warm, cool, or neutral — so your new paint won't clash with your trim or cabinets.
Browse colors →Cross-Brand Matching
Found the one but it's the wrong brand for your store? Find the closest Sherwin-Williams, Behr, PPG, or Benjamin Moore match in seconds.
Find a match →Paint Calculator
Enter your room dimensions and get an estimate of the gallons you need. Accounts for doors, windows, and coats.
Calculate now →Browse by Brand
Explore colors from trusted paint manufacturers.
Color Palettes to Spark Your Next Project
Curated palettes to spark your next project — click any palette to explore.
View all →The Color Journal
Sea Salt (SW 6204): Undertones, Coordinating Colors & Cross-Brand Matches
Sea Salt (SW 6204) is a light green-gray at LRV 63.3 that shifts between green, gray and blue by the light — plus its undertones and cross-brand matches.
Hale Navy (BM HC-154): Undertones, Coordinating Colors & Cross-Brand Matches
Hale Navy (BM HC-154), a grayed navy at LRV 7.1: its undertones, the Naval head-to-head, and its closest cross-brand match in every brand.
Accessible Beige (SW 7036): Undertones, Coordinating Colors & Cross-Brand Matches
Accessible Beige (SW 7036): its exact LRV and undertone, how it differs from Agreeable Gray, its closest cross-brand matches, and the colors that pair with it.
Side-by-Side Color Comparison
See how any two colors look next to each other. Compare their digital values, then test physical samples in your own lighting.
Try the Compare ToolCommon Questions
How does cross-brand color matching work?
We use CIEDE2000 to compare digital color values across brands. A lower score means closer digital values. Paint formulas, finishes, and room lighting can change the result, so always test physical samples.
How much paint do I need?
The Paint Calculator computes an estimate of the gallons needed based on your room dimensions, number of coats, and door/window cutouts. One gallon of paint covers approximately 350–400 square feet.
What are paint color undertones?
Every color has a hidden tint — warm (yellow/pink), cool (blue/gray), or neutral — that shows up under different lighting. All 26,000+ colors in our database are tagged so you can filter by undertone and avoid clashing with your existing trim, flooring, or cabinets.
Color data is based on manufacturer-published digital values (hex, RGB). Actual pigments, finishes, and lighting conditions vary. Always verify with a physical paint sample before purchasing.