Paint Color Match

Get a paint color match in another brand. Choose where your color comes from and where you want to buy, type the color name or number, and get the matches ranked by how similar they look. Covers 7 major brands and 26,000+ colors.

Or browse all Sherwin-Williams to Benjamin Moore matches.

Starting from a photo instead? Match a color from a photo.

How paint color matching works

Every color in our database has a digital value. To match two colors, we convert both to CIELAB space and calculate the CIEDE2000 color difference (Delta E 2000), the standard formula for how far apart two colors look to the human eye. Each match page lists the closest colors in the other brand, nearest first.

Instead of showing the raw number, each match gets a plain label: Nearly identical, Very similar, or Visible difference. A nearly identical digital match between two brands is common, but an identical paint is not guaranteed, because each brand mixes from its own bases and colorants.

A digital match is a shortlist, not a final answer. Screen calibration, room lighting and sheen all change the result, so confirm any match with a physical sample on your wall before buying paint. Details are on the methodology page.

Paint color match questions

How do I match a paint color to another brand?
Pick the brand your color comes from and the brand you want to buy in, then type the color name or number. Paint Color HQ opens that color's match page, which lists the closest colors in the other brand ranked by how similar they look.
Can I match Sherwin-Williams paint to Benjamin Moore or Behr?
Yes. Every pair among Sherwin-Williams, Benjamin Moore, Behr, PPG, Valspar, Dunn-Edwards and Farrow & Ball has its own match listing, in both directions. Benjamin Moore to Sherwin-Williams is the most visited, followed by Sherwin-Williams to Benjamin Moore.
How close is a digital paint match?
Each match is labeled in plain language: Nearly identical, Very similar, or Visible difference. The label comes from a CIEDE2000 (Delta E 2000) color difference calculated on the digital color values of both paints. It tells you which color is closest on screen, not how the dried paint will look on your wall.
Do I still need a physical sample?
Yes. Screens, lighting, sheen and the base used to mix a color all change how paint looks. Use the match as a shortlist, then put a physical sample of the new brand's color next to your existing wall before you buy a gallon.
Can I match a paint color from a photo?
Yes. The Photo Color Identifier reads the color at any point you click in an uploaded photo and returns the closest paint colors across all 13 brands we carry.