Tool
Photo Color Identifier
Upload any photo and click a spot to find the closest matching paint color from 25,000+ colors across 14 brands — including Sherwin-Williams, Benjamin Moore, Behr, Valspar, PPG, Dunn-Edwards, and Farrow & Ball. Results are ranked by how close each match looks to the human eye, so the top suggestion is always the most visually accurate option you can buy.
Drop an image here or click to upload
JPG, PNG, or any image format
What to Do After You Find Your Color
After identifying a color, use these free Paint Color HQ tools to confirm your choice before buying:
- Preview it on walls — open the Room Visualizer to see your matched Sherwin-Williams, Benjamin Moore, or Behr color on walls, trim, and accents in a realistic room scene.
- Compare cross-brand matches — the Color Comparison tool displays colors side by side with hex codes, LRV values, and Delta E difference scores so you can see exactly how close (or far apart) two colors really are.
- Calculate how much paint to buy — enter your room dimensions in the Paint Calculator to get an exact gallon count based on the industry-standard 350 sq ft/gallon coverage rate.
- Understand undertones — a gray with a Delta E of 2 from another gray can still have completely different undertones (warm pink vs. cool blue). Our guide on understanding paint color undertones explains how undertones shift under north-facing vs. south-facing light and how to test with physical swatches.
- Build a full palette — use the Palette Generator to create coordinating schemes from your identified color across all 14 supported brands.