Farrow & Ball

Farrow & Ball is a British luxury paint brand founded in 1946 in Dorset, England, renowned for its deeply pigmented, richly textured finishes. Each color is handcrafted using exceptionally high concentrations of pigment that create an extraordinary depth and complexity of color — especially visible as natural light changes throughout the day. The brand has a cult following among interior designers, architects, and homeowners who want paint that looks and feels fundamentally different from mass-market alternatives. Farrow & Ball paints are available through their own showrooms, select design retailers, and online.

The most iconic Farrow & Ball colors include Hague Blue No.30, Elephant's Breath No.229, Cornforth White No.228, Ammonite No.274, and Stiffkey Blue No.281. These colors have become design world staples — Elephant's Breath is one of the most searched paint colors in the world, and Hague Blue has defined the moody blue trend for a decade.

Their palette is deliberately curated at approximately 150 colors rather than thousands — each one carefully developed and given an evocative name drawn from British history and landscape. Farrow & Ball is known for unique finish names: Modern Emulsion (a durable, wipeable matte for most rooms), Estate Emulsion (a chalky, ultra-matte finish for ceilings and low-traffic rooms), Full Gloss (for woodwork and trim), and Modern Eggshell (a mid-sheen for kitchens and bathrooms). Price range: $100–$120 per gallon — the most expensive major brand, reflecting artisanal manufacturing, premium pigment concentration, and water-based formulas. Preview any Farrow & Ball color with our room visualizer, or use the compare tool to find a budget-friendly alternative from other brands.