Hirshfield's
Browse Hirshfield's colors — with cross-brand matches to nationally available brands
About Hirshfield's
Hirshfield's is a fourth-generation, family-owned paint and decorating company based in Minneapolis, Minnesota, with over 130 years of history. They are the largest manufacturer of trade sales paint in Minnesota, producing over 5,000 gallons daily at their Minneapolis facility. Hirshfield's operates 30+ decorating centers across Minnesota, North Dakota, South Dakota, and Wisconsin.
Top product lines include Platinum Ceramic (premium interior), Reserve (mid-premium interior), and Wash & Wear (solid everyday flat). They also make Housecoat and House & Trim for exteriors. Price range: $47–$69 per gallon.
The Color Library
17 colors in neutral · warm undertone.
Concord Grape
Hirshfield's · historic-concord-grape
#523A46
Desire?
Hirshfield's · 1219
#C4ADB8
Dreamy Heaven
Hirshfield's · 1201
#594158
Enthroned Above
Hirshfield's · 1199
#AC92B0
Fashionably Plum
Hirshfield's · 1205
#B28CA9
Fragrant Snowbell
Hirshfield's · 1224
#D5C5D4
Grape Soda
Hirshfield's · 1222
#533D47
Heather Feather
Hirshfield's · 1198
#C3ADC5
Lover's Tryst
Hirshfield's · 99
#A47C85
Orchid Orchestra
Hirshfield's · 1207
#876281
Pansy Posie
Hirshfield's · 1212
#BCA3B4
Purple Spire
Hirshfield's · 1249
#746F9D
Roseland
Hirshfield's · historic-roseland
#926566
Royal Proclamation
Hirshfield's · 1297
#AAA0BC
Screen Gem
Hirshfield's · 1206
#9D7798
Velour
Hirshfield's · 1225
#BAA7BF
Whimsy
Hirshfield's · 100
#8B5E63
Hirshfield's Cross-Brand Matching
Live outside the Upper Midwest? Click any Hirshfield's color below to find the closest equivalent from nationally available brands like Sherwin-Williams, Benjamin Moore, and Behr. Use our compare tool to check the exact Delta E difference between any two colors.
Cross-Brand Matching
Find equivalent colors from Hirshfield's in other major paint brands.