Benjamin Moore
Explore Benjamin Moore's 3,500+ colors — with closest matches from Sherwin-Williams, Behr, and more
About Benjamin Moore
Benjamin Moore is the premium paint brand preferred by interior designers and professional painters. Founded in 1883 in Brooklyn, New York, Benjamin Moore has built a reputation for rich, true-to-swatch color over more than 140 years. Their proprietary Gennex color system produces exceptionally accurate, consistent color with every can, and their 3,500+ color palette is the largest among major paint brands. Benjamin Moore is sold exclusively through independent paint stores and hardware stores — you won't find it at Home Depot or Lowe's.
The most popular Benjamin Moore colors consistently include White Dove OC-17, Edgecomb Gray HC-173, Revere Pewter HC-172, Chantilly Lace OC-65, Hale Navy HC-154, and Simply White OC-117. These colors have become staples in both residential and commercial design projects.
Top product lines include Aura (the premium flagship — true one-coat coverage with Color Lock technology), Regal Select (excellent all-around performance for any room), Ben (budget-friendly entry point), and Natura (zero-VOC for nurseries and bedrooms). Price range: $60–$85+ per gallon. The higher price buys you richer color depth, superior coverage, and exceptional durability. To find a dealer, visit your local independent paint store or use Benjamin Moore's store locator on their website.
Benjamin Moore in The Color Journal
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An honest comparison of the three biggest paint brands in America — covering quality, price, color selection, availability, and who each brand is best for.
The Color Library
34 colors in red · neutral undertone.
April Pink
Benjamin Moore · 2091-70
#F4DBD6
Baby Pink
Benjamin Moore · 2085-70
#F9E4E9
Ballerina Pink
Benjamin Moore · 2082-70
#F4E3E7
Bridal Rose
Benjamin Moore · 1247
#EBE2DF
Cream Puff
Benjamin Moore · 2174-70
#FAEAE5
Elephant Pink
Benjamin Moore · 2087-70
#FBE8EA
Fairest Pink
Benjamin Moore · 2092-70
#F1DCD8
First Light
Benjamin Moore · 2102-70
#F0E3DF
Flush Pink
Benjamin Moore · 2081-70
#F9E8EB
Frosty Pink
Benjamin Moore · 2010-70
#FEEAE4
Honey Hut
Benjamin Moore · 2102-60
#E2CCC8
Key Pearl
Benjamin Moore · 885
#F6E5E0
Light Quartz
Benjamin Moore · 2011-70
#FEEBE7
Morristown Cream
Benjamin Moore · 1241
#E1CFCA
Orleans Violet
Benjamin Moore · 1374
#E5D4D7
Paisley Pink
Benjamin Moore · 1261
#E9D8D6
Pale Berry
Benjamin Moore · 2103-60
#DCC4C1
Pale Cherry Blossom
Benjamin Moore · 2101-60
#E1CCC6
Paris Romance
Benjamin Moore · 1262
#E1CBCC
Peppermint
Benjamin Moore · 1359
#F3DDDF
Pink Bliss
Benjamin Moore · 2093-70
#F6EBE8
Pink Cadillac
Benjamin Moore · 2002-70
#FEE8E9
Pink Swirl
Benjamin Moore · 2171-70
#FDEBE7
Playful Pink
Benjamin Moore · 2093-60
#F3DBD8
Powder Pink
Benjamin Moore · 2009-70
#FEE8E5
Proposal
Benjamin Moore · AF-260
#E9DAD5
Rosemist
Benjamin Moore · 1366
#EFE1E3
Silky Smooth
Benjamin Moore · 1373
#EFE3DF
Sonoma Clay
Benjamin Moore · 1242
#D0B8B2
Strawberry Yogurt
Benjamin Moore · 2104-70
#EDDDDA
Strawberryncream
Benjamin Moore · 2103-70
#EDDEDB
Touch of Pink
Benjamin Moore · 2008-70
#FEE9E7
Wild Aster
Benjamin Moore · 1240
#E9DAD5
Wispy Pink
Benjamin Moore · 2005-70
#F8E5E5
Popular Benjamin Moore Colors
Benjamin Moore's most loved colors span every style. For warm neutrals, explore their beige family and gray family. See our white paint guide for BM's best whites compared side by side. For a full brand showdown, read Behr vs SW vs BM. Use our room visualizer to preview any color in your space, or try the compare tool to see Delta E matches from all 14 brands.
Cross-Brand Matching
Find equivalent colors from Benjamin Moore in other major paint brands.