Simply White 2143-70 is a yellow paint color from Benjamin Moore. It has a hex value of #F7F7EE, LRV 90 and a neutral undertone. Its closest cross-brand match is Palais White from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #F7F7EE · 2143-70
Simply White
90%LRV Value
NeutralUndertone
More about Simply White
Simply White is the warm counterpart to Chantilly Lace — nearly as bright (LRV 90) but with a soft warm tint that keeps it from feeling stark. Benjamin Moore named it a Color of the Year for good reason: it's a crowd-pleaser that reads clean in most rooms without the chill of a true cool white.
In strong warm light it can edge slightly yellow, so it's happiest in rooms with balanced or cooler daylight. It's a versatile all-rounder for walls and trim together. Behr Palais White is its closest cross-brand match.
Simply White Technical Profile
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Simply White in Every Brand
The closest equivalent to Simply White in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreSimply White
Nearly identical
BehrPalais White
Palais White
Behr
Nearly identical
White Crest
Dunn-Edwards
Nearly identical
Ewe
Valspar
Nearly identical
Tea Set White
Kilz
Nearly identical
Sugar Dust
Hirshfield's
Nearly identical
Cyprus Spring
Vista Paint
Nearly identical
Tulle White
Dutch Boy
Nearly identical
High Reflective White
Sherwin-Williams
Nearly identical
Clear Yellow
PPG
Nearly identical
Imagine .02
Colorhouse
Nearly identical
Wimborne White
Farrow & Ball
Very similar
Seeing a close call? Order a peel-and-stick sample of Simply White — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Simply White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Simply White
#F7F7EE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#99AF83
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Simply White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Simply White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Simply White.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Simply White — Frequently Asked Questions
What undertone does Simply White have?
Simply White by Benjamin Moore has a neutral undertone and sits in the yellow color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Simply White in your own space before committing.
What colors match Simply White from other brands?
The closest cross-brand equivalents to Simply White are Palais White by Behr (a near-identical match), White Crest by Dunn-Edwards (a near-identical match), Ewe by Valspar (a near-identical match) — the best options for getting Simply White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Simply White?
Simply White has a Light Reflectance Value (LRV) of 89.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Simply White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Simply White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.