Simply White 2143-70 is a white paint color from Benjamin Moore. It has a hex value of #F7F7EE, estimated LRV 90 and a neutral undertone. Its closest cross-brand match is Palais White from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #F7F7EE · 2143-70
Simply White
90%Estimated LRV
NeutralUndertone
More about Simply White
Simply White is the warm counterpart to Chantilly Lace — nearly as bright (LRV 90) but with a soft warm tint that keeps it from feeling stark. Benjamin Moore named it a Color of the Year for good reason: it's a crowd-pleaser that reads clean in most rooms without the chill of a true cool white.
In strong warm light it can edge slightly yellow, so it's happiest in rooms with balanced or cooler daylight. It's a versatile all-rounder for walls and trim together. Behr Palais White is its closest cross-brand match.
Simply White Technical Profile
HEX Code#F7F7EE
RGB247, 247, 238
Estimated LRV89.5
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familywhite
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Simply White
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Palais White
Behr
#F7F6ED
Close digital match
White Crest
Dunn-Edwards
#F9F8EF
Close digital match
Ewe
Valspar
#F6F5EB
Close digital match
Tea Set White
Kilz
#F8F6EC
Close digital match
Sugar Dust
Hirshfield's
#F8F6ED
Close digital match
Cyprus Spring
Vista Paint
#F4F3E9
Close digital match
Tulle White
Dutch Boy
#F8F8EC
Close digital match
High Reflective White
Sherwin-Williams
#F7F7F1
Close digital match
Clear Yellow
PPG
#F1F1E6
Close digital match
Imagine .02
Colorhouse
#FAFDF4
Close digital match
Wimborne White
Farrow & Ball
#F7F3E8
Similar digital color
Seeing a close call? Order a peel-and-stick sample of Simply White — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Simply White
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Simply White
#F7F7EE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#99AF83
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Simply White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Simply White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Simply White.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
Simply White — Frequently Asked Questions
What undertone does Simply White have?
Simply White by Benjamin Moore has a neutral undertone and sits in the white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Simply White from other brands?
The closest cross-brand equivalents to Simply White are Palais White by Behr (a close digital match), White Crest by Dunn-Edwards (a close digital match), Ewe by Valspar (a close digital match) — the best options for getting Simply White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Simply White?
Simply White has a estimated lightness value of 89.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Simply White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Simply White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.