Ref. #FFFFFF · 9010
Pure White
100%LRV Value
NeutralUndertone
Pure White Technical Profile
What color is Pure White? It's a very light neutral white with the hex code #FFFFFF. Colors similar to Pure White include Colorhouse Bisque .01, Dunn-Edwards White, Dunn-Edwards Igloo. Pure White has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With a Light Reflectance Value of 100, Pure White reflects a generous amount of light, making it well-suited for north-facing rooms or smaller spaces that benefit from extra brightness. Pure White is a true neutral — pair with any wood, any metal, any trim color. Off-white trim works in most homes; brushed nickel or matte black hardware both read well across spaces. True neutrals read consistently across lighting conditions, which is why they're popular base colors. They inherit a faint warm cast under 2700K and a cool cast under 4000K, but never dramatically.
Colors Similar to Pure White
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Pure White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure White
#FFFFFF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9985
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar RAL Colors
Other RAL colors close to Pure White.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
Pure White — Frequently Asked Questions
What undertone does Pure White have?
Pure White by RAL has a neutral undertone and belongs to the white color family.
What colors match Pure White from other brands?
The closest matches are Bisque .01 by Colorhouse (#FFFFFF), White by Dunn-Edwards (#FFFFFF), Igloo by Dunn-Edwards (#FDFCFA). Always verify with physical samples.
What is the LRV of Pure White?
Pure White has an LRV of 100.0, where 0 is pure black and 100 is pure white.
Explore More with Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.