Pure White 9010 is a white paint color from RAL. It has a hex value of #FFFFFF, LRV 100 and a neutral undertone. Its closest cross-brand match is White from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #FFFFFF · 9010
Pure White
100%LRV Value
NeutralUndertone
Pure White Technical Profile
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Pure White in Every Brand
The closest equivalent to Pure White in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
RALPure White
Nearly identical
Dunn-EdwardsWhite
White
Dunn-Edwards
Nearly identical
Bisque .01
Colorhouse
Nearly identical
Smart White
Behr
Nearly identical
Ultra White
Valspar
Very similar
Contemporary White
Kilz
Very similar
All White
Farrow & Ball
Very similar
Tinted or Not?
Vista Paint
Very similar
Distant Gray
Benjamin Moore
Very similar
White on White
PPG
Very similar
UltraWhite
Sherwin-Williams
Very similar
Super White
Dutch Boy
Very similar
White Shoulders
Hirshfield's
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pure White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure White
#FFFFFF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9985
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar RAL Colors
Other RAL colors close to Pure White.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
Pure White — Frequently Asked Questions
What undertone does Pure White have?
Pure White by RAL has a neutral undertone and sits in the white color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pure White in your own space before committing.
What colors match Pure White from other brands?
The closest cross-brand equivalents to Pure White are White by Dunn-Edwards (a near-identical match), Bisque .01 by Colorhouse (a near-identical match), Igloo by Dunn-Edwards (a near-identical match) — the best options for getting Pure White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure White?
Pure White has a Light Reflectance Value (LRV) of 100.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.