Pure White 9010 is a white paint color from RAL. It has a hex value of #FFFFFF, estimated LRV 100 and a neutral undertone. Its closest cross-brand match is White from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
RAL · #FFFFFF · 9010
Pure White
100%Estimated LRV
NeutralUndertone
Pure White Technical Profile
HEX Code#FFFFFF
RGB255, 255, 255
Estimated LRV100.0
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familywhite
BrandRAL
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Pure White
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
White
Dunn-Edwards
#FFFFFF
Close digital match
Bisque .01
Colorhouse
#FFFFFF
Close digital match
Smart White
Behr
#F9F8F7
Close digital match
Ultra White
Valspar
#F6F7F4
Similar digital color
Contemporary White
Kilz
#F4F4F2
Similar digital color
All White
Farrow & Ball
#FBF8F4
Similar digital color
Tinted or Not?
Vista Paint
#F5F4F1
Similar digital color
Distant Gray
Benjamin Moore
#F3F5F2
Similar digital color
White on White
PPG
#F1F0EF
Similar digital color
UltraWhite
Sherwin-Williams
#F6F7F2
Similar digital color
Super White
Dutch Boy
#F6F7F2
Similar digital color
White Shoulders
Hirshfield's
#F1F0EC
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Pure White
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure White
#FFFFFF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9985
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar RAL Colors
Other RAL colors close to Pure White.
More white colors from other brands
Cross-brand colors in the white family — useful when you want a similar look from a different brand.
Pure White — Frequently Asked Questions
What undertone does Pure White have?
Pure White by RAL has a neutral undertone and sits in the white color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Pure White from other brands?
The closest cross-brand equivalents to Pure White are White by Dunn-Edwards (a close digital match), Bisque .01 by Colorhouse (a close digital match), Igloo by Dunn-Edwards (a close digital match) — the best options for getting Pure White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure White?
Pure White has a estimated lightness value of 100.0, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.