Charmed Violet 1398 is a purple paint color from Benjamin Moore. It has a hex value of #947AB1, estimated LRV 23 and a warm (pink) undertone. Its closest cross-brand match is Garden Plum from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #947AB1 · 1398
Charmed Violet
23%Estimated LRV
Warm (Pink)Undertone
Charmed Violet Technical Profile
HEX Code#947AB1
RGB148, 122, 177
Estimated LRV23.4
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Charmed Violet
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Garden Plum
Behr
#947DB1
Close digital match
Lush Lilac
Dunn-Edwards
#9D7EB7
Similar digital color
Belladona
Kilz
#8A7AAA
Similar digital color
Orchid Blush
PPG
#9F77B0
Similar digital color
Purple Phantom
Valspar
#917AA4
Similar digital color
Regal Jewel
Vista Paint
#8C75A2
Similar digital color
Pearl Violet
RAL
#8673A1
Similar digital color
Crown Jewels
Hirshfield's
#946DAD
Similar digital color
Kismet
Sherwin-Williams
#A18AB7
Visible digital difference
Orchid Petals
Dutch Boy
#A77AA9
Visible digital difference
Brassica
Farrow & Ball
#8D8089
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Charmed Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Charmed Violet
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Charmed Violet
#947AB1
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AC85AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Charmed Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Charmed Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Charmed Violet.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Charmed Violet — Frequently Asked Questions
What undertone does Charmed Violet have?
Charmed Violet by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Charmed Violet from other brands?
The closest cross-brand equivalents to Charmed Violet are Garden Plum by Behr (a close digital match), Lush Lilac by Dunn-Edwards (a very close match), Belladona by Kilz (a very close match) — the best options for getting Charmed Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Charmed Violet?
Charmed Violet has a estimated lightness value of 23.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Charmed Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Charmed Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.