Charmed Violet by Benjamin Moore paint color
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Ref. #947AB1 · 1398

Charmed Violet

23%LRV Value
Warm (Pink)Undertone
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Charmed Violet Technical Profile

What color is Charmed Violet? It's a deep warm purple with the hex code #947AB1. Colors similar to Charmed Violet include Behr Garden Plum, Dunn-Edwards Lush Lilac, Kilz Belladona. Charmed Violet has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 23, Charmed Violet creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day.

HEX Code#947AB1
RGB148, 122, 177
LRV23.4
UndertoneWarm (Pink)
Color Familypurple
BrandBenjamin Moore
Generate PaletteCompareBuy at Benjamin Moore

Colors Similar to Charmed Violet

Closest digital match based on color values. Always verify with physical samples.

Garden Plum

Behr

Nearly identical

Lush Lilac

Dunn-Edwards

Very similar

Belladona

Kilz

Very similar

Purple Phantom

Valspar

Very similar

Regal Jewel

Vista Paint

Very similar

Pearl Violet

RAL

Very similar

Crown Jewels

Hirshfield's

Very similar

Bell Heather

PPG

Very similar
Recommended Pairings

Colors That Work With Charmed Violet

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Charmed Violet

#947AB1

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#AC85AD

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Charmed Violet

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Charmed Violet

Complement

Grenada Green

Charmed Violet Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Slip

Trim

Snow White

Accent

This Color

Pop

Melrose Pink

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Blue Lace

Trim

Chantilly Lace

Accent

This Color

Pop

Toasted Almond

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Slip

Trim

Chantilly Lace

Accent

This Color

Pop

Apple Lime Cocktail

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Charmed Violet.

Purple Heart

Benjamin Moore · 1406

#8A7FAB

Crocus Petal Purple

Benjamin Moore · 2071-40

#9B81BA

Naples Sunset

Benjamin Moore · 1391

#A07DA6

Spring Purple

Benjamin Moore · 2070-40

#8883A7

Carolina Plum

Benjamin Moore · 1384

#9B84A1

Violet Stone

Benjamin Moore · 2069-40

#8F90B1

More purple colors from other brands

Cross-brand colors in the purple family — useful when you want a similar look from a different brand.

I Heart Potion

Behr · P100-5

#A670F9

Grape Fizz

Behr · BIC-36

#4B2977

Purple Royalty

Valspar · 4009-10

#725889

Royal Purple

MPC · MP2016

#4E1469

Plum's The Word

Hirshfield's · 1239

#DACEE8

In The Spotlight

Behr · M570-1

#F2EAFC

Charmed Violet — Frequently Asked Questions

What undertone does Charmed Violet have?
Charmed Violet by Benjamin Moore has a warm (pink) undertone and belongs to the purple color family.
What colors match Charmed Violet from other brands?
The closest matches are Garden Plum by Behr (#947DB1), Lush Lilac by Dunn-Edwards (#9D7EB7), Belladona by Kilz (#8A7AAA). Always verify with physical samples.
What is the LRV of Charmed Violet?
Charmed Violet has an LRV of 23.4, where 0 is pure black and 100 is pure white.

Explore More with Charmed Violet

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse purple Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Charmed Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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