Charmed Violet 1398 is a purple paint color from Benjamin Moore. It has a hex value of #947AB1, LRV 23 and a warm (pink) undertone. Its closest cross-brand match is Garden Plum from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #947AB1 · 1398
Charmed Violet
23%LRV Value
Warm (Pink)Undertone
Charmed Violet Technical Profile
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Charmed Violet in Every Brand
The closest equivalent to Charmed Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreCharmed Violet
Nearly identical
BehrGarden Plum
Garden Plum
Behr
Nearly identical
Lush Lilac
Dunn-Edwards
Very similar
Belladona
Kilz
Very similar
Orchid Blush
PPG
Very similar
Purple Phantom
Valspar
Very similar
Regal Jewel
Vista Paint
Very similar
Pearl Violet
RAL
Very similar
Crown Jewels
Hirshfield's
Very similar
Kismet
Sherwin-Williams
Visible difference
Orchid Petals
Dutch Boy
Visible difference
Brassica
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Charmed Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Charmed Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Charmed Violet
#947AB1
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AC85AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Charmed Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Charmed Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Charmed Violet.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Charmed Violet — Frequently Asked Questions
What undertone does Charmed Violet have?
Charmed Violet by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Charmed Violet in your own space before committing.
What colors match Charmed Violet from other brands?
The closest cross-brand equivalents to Charmed Violet are Garden Plum by Behr (a near-identical match), Lush Lilac by Dunn-Edwards (a very close match), Belladona by Kilz (a very close match) — the best options for getting Charmed Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Charmed Violet?
Charmed Violet has a Light Reflectance Value (LRV) of 23.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Charmed Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Charmed Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.