Benjamin Moore is the premium paint brand preferred by interior designers and professional painters. Founded in 1883 in Brooklyn, New York, Benjamin Moore has built a reputation for rich, true-to-swatch color over more than 140 years. Their proprietary Gennex color system produces exceptionally accurate, consistent color with every can, and their 3,500+ color palette is the largest among major paint brands. Benjamin Moore is sold exclusively through independent paint stores and hardware stores — you won't find it at Home Depot or Lowe's.
The most popular Benjamin Moore colors consistently include White Dove OC-17, Edgecomb Gray HC-173, Revere Pewter HC-172, Chantilly Lace OC-65, Hale Navy HC-154, and Simply White OC-117. These colors have become staples in both residential and commercial design projects.
Top product lines include Aura (the premium flagship — true one-coat coverage with Color Lock technology), Regal Select (excellent all-around performance for any room), Ben (budget-friendly entry point), and Natura (zero-VOC for nurseries and bedrooms). Price range: $60–$85+ per gallon. The higher price buys you richer color depth, superior coverage, and exceptional durability. To find a dealer, visit your local independent paint store or use Benjamin Moore's store locator on their website.
