Fresco Urbain 1253 is a gray paint color from Benjamin Moore. It has a hex value of #604F4C, estimated LRV 9 and a neutral undertone. Its closest cross-brand match is Virginia Soil from Valspar (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #604F4C · 1253
Fresco Urbain
9%Estimated LRV
NeutralUndertone
Fresco Urbain Technical Profile
HEX Code#604F4C
RGB96, 79, 76
Estimated LRV8.6
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Fresco Urbain
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Virginia Soil
Valspar
#5F4F4C
Close digital match
Chocolate Indulgence
Kilz
#5F4F4D
Close digital match
Cafe Noir
Dunn-Edwards
#614F4A
Close digital match
Espresso Coffee
Behr
#5E4C48
Close digital match
Chocolate Pretzel
PPG
#60504B
Close digital match
Chateau Brown
Sherwin-Williams
#5B4B44
Similar digital color
Bargeboard Brown
Vista Paint
#67544C
Similar digital color
Gargoyle
Hirshfield's
#60544F
Similar digital color
Heritage Brown
Dutch Boy
#604E44
Similar digital color
Nourish .05
Colorhouse
#53453C
Visible digital difference
Tanner's Brown
Farrow & Ball
#4D4746
Visible digital difference
Terra Brown
RAL
#4E3B31
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Fresco Urbain — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Fresco Urbain
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fresco Urbain
#604F4C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#867659
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fresco Urbain
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fresco Urbain Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Fresco Urbain.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Fresco Urbain — Frequently Asked Questions
What undertone does Fresco Urbain have?
Fresco Urbain by Benjamin Moore has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Fresco Urbain from other brands?
The closest cross-brand equivalents to Fresco Urbain are Virginia Soil by Valspar (a close digital match), Chocolate Indulgence by Kilz (a close digital match), Cafe Noir by Dunn-Edwards (a close digital match) — the best options for getting Fresco Urbain's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fresco Urbain?
Fresco Urbain has a estimated lightness value of 8.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fresco Urbain
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fresco Urbain's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.