Fresco Urbain 1253 is a gray paint color from Benjamin Moore. It has a hex value of #604F4C, LRV 9 and a neutral undertone. Its closest cross-brand match is Virginia Soil from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #604F4C · 1253
Fresco Urbain
9%LRV Value
NeutralUndertone
Fresco Urbain Technical Profile
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Fresco Urbain in Every Brand
The closest equivalent to Fresco Urbain in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreFresco Urbain
Nearly identical
ValsparVirginia Soil
Virginia Soil
Valspar
Nearly identical
Chocolate Indulgence
Kilz
Nearly identical
Cafe Noir
Dunn-Edwards
Nearly identical
Espresso Coffee
Behr
Nearly identical
Chocolate Pretzel
PPG
Nearly identical
Chateau Brown
Sherwin-Williams
Very similar
Bargeboard Brown
Vista Paint
Very similar
Gargoyle
Hirshfield's
Very similar
Heritage Brown
Dutch Boy
Very similar
Nourish .05
Colorhouse
Visible difference
Tanner's Brown
Farrow & Ball
Visible difference
Terra Brown
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Fresco Urbain — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fresco Urbain
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fresco Urbain
#604F4C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#867659
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fresco Urbain
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fresco Urbain Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Fresco Urbain.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Fresco Urbain — Frequently Asked Questions
What undertone does Fresco Urbain have?
Fresco Urbain by Benjamin Moore has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fresco Urbain in your own space before committing.
What colors match Fresco Urbain from other brands?
The closest cross-brand equivalents to Fresco Urbain are Virginia Soil by Valspar (a near-identical match), Chocolate Indulgence by Kilz (a near-identical match), Cafe Noir by Dunn-Edwards (a near-identical match) — the best options for getting Fresco Urbain's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fresco Urbain?
Fresco Urbain has a Light Reflectance Value (LRV) of 8.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fresco Urbain
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fresco Urbain's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.