Dutch Boy

Dutch Boy is a heritage paint brand founded in 1907, now a subsidiary of Sherwin-Williams. Known for its iconic Dutch boy mascot and innovations like the Twist & Pour paint can, Dutch Boy is primarily sold at Menards stores and is positioned as a value-to-mid-tier paint brand with solid performance.

Top product lines include Platinum Plus (premium, with water-based alkyd technology for cabinets and trim), Dura Clean (dirt-resistant formula with Kitchen & Bath variants), and Forever (interior/exterior with Arm & Hammer odor-eliminating technology). Price range: $25–$45 per gallon at Menards.