Southern Clay by MPC paint color
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Ref. #C35941 · MP192

Southern Clay

19%LRV Value
Warm (Golden)Undertone
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Southern Clay Technical Profile

What color is Southern Clay? It's a deep warm red with the hex code #C35941. Colors similar to Southern Clay include Behr Fall Foliage, Benjamin Moore Fire Dance, Behr Koi. Southern Clay has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 19, Southern Clay creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#C35941
RGB195, 89, 65
LRV19.1
UndertoneWarm (Golden)
Color Familyred
BrandMPC
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Colors Similar to Southern Clay

Closest digital match based on color values. Always verify with physical samples.

Fall Foliage

Behr

Nearly identical

Fire Dance

Benjamin Moore

Nearly identical

Cinnamon Stone

PPG

Nearly identical

Emotional

Sherwin-Williams

Nearly identical

Best of the Bunch

Vista Paint

Very similar

Vivid Orange

Valspar

Very similar

Best Of The Bunch

Hirshfield's

Very similar

Spicy Tomato

Dunn-Edwards

Very similar
Recommended Pairings

Colors That Work With Southern Clay

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Southern Clay

#C35941

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#B9A579

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Southern Clay

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Chili Powder

Complement

Blue Chaise

Southern Clay Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Eagle Feather Basecoat

Trim

Graytint

Accent

Bank 1 Plaza Bronze Met.

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Violet Water

Trim

Gloss Hi-Hide White

Accent

Old Orchid Metallic

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Violet Water

Trim

Gloss Hi-Hide White

Accent

Country Club Green

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar MPC Colors

Other MPC colors close to Southern Clay.

Autumn Oak Leaf

MPC · MP177

#C35941

Chili Powder

MPC · MP6290

#C35445

Orange Nature

MPC · MP10429

#C35F3C

Talavera Tile

MPC · MP3395

#B95644

Egyptian Rust

MPC · MP4574

#C8644C

Carmolito

MPC · MP8698

#B45144

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Empower

Vista Paint · C-1094

#AF4642

Mannequin

Dunn-Edwards · DE6043

#EEDFDD

Mardi Gras

Benjamin Moore · 1342

#BA5A6B

Hawaiian Shell

PPG · 1055-2

#F3DBD9

Merlot Magic

Vista Paint · K-1225

#AE3D55

Rose Dusk

Dunn-Edwards · DE5150

#E5A192

Southern Clay — Frequently Asked Questions

What undertone does Southern Clay have?
Southern Clay by MPC has a warm (golden) undertone and belongs to the red color family.
What colors match Southern Clay from other brands?
The closest matches are Fall Foliage by Behr (#BC5940), Fire Dance by Benjamin Moore (#BE553E), Koi by Behr (#C35539). Always verify with physical samples.
What is the LRV of Southern Clay?
Southern Clay has an LRV of 19.1, where 0 is pure black and 100 is pure white.

Explore More with Southern Clay

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Southern Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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