Benjamin Moore
Explore Benjamin Moore's 3,500+ colors — with closest matches from Sherwin-Williams, Behr, and more
About Benjamin Moore
Benjamin Moore is the premium paint brand preferred by interior designers and professional painters. Founded in 1883 in Brooklyn, New York, Benjamin Moore has built a reputation for rich, true-to-swatch color over more than 140 years. Their proprietary Gennex color system produces exceptionally accurate, consistent color with every can, and their 3,500+ color palette is the largest among major paint brands. Benjamin Moore is sold exclusively through independent paint stores and hardware stores — you won't find it at Home Depot or Lowe's.
The most popular Benjamin Moore colors consistently include White Dove OC-17, Edgecomb Gray HC-173, Revere Pewter HC-172, Chantilly Lace OC-65, Hale Navy HC-154, and Simply White OC-117. These colors have become staples in both residential and commercial design projects.
Top product lines include Aura (the premium flagship — true one-coat coverage with Color Lock technology), Regal Select (excellent all-around performance for any room), Ben (budget-friendly entry point), and Natura (zero-VOC for nurseries and bedrooms). Price range: $60–$85+ per gallon. The higher price buys you richer color depth, superior coverage, and exceptional durability. To find a dealer, visit your local independent paint store or use Benjamin Moore's store locator on their website.
Benjamin Moore in The Color Journal
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The Color Library
1,100 colors · warm undertone.
Hot Apple Spice
Benjamin Moore · 2005-20
#8B463F
Hot Lips
Benjamin Moore · 2077-30
#BD4380
Hot Spice
Benjamin Moore · 2011-30
#F16551
Hot Tamale
Benjamin Moore · CSP-1155
#AA3535
Hugs Kisses
Benjamin Moore · 097
#EFB085
Hummingbird
Benjamin Moore · 1271
#D9A0A9
Hydrangea
Benjamin Moore · 1390
#B599BE
Hydrangea Flowers
Benjamin Moore · 2008-40
#F1918E
I Love You Pink
Benjamin Moore · 2077-70
#F9E3EF
Iced Mauve
Benjamin Moore · 2115-50
#C5BCC1
Imperial Yellow
Benjamin Moore · 314
#FDC651
Indian Summer
Benjamin Moore · CC-186
#DDAB87
Inspired
Benjamin Moore · AF-595
#AD9FAB
Intense Peach
Benjamin Moore · 081
#F9AD8A
Intrigue
Benjamin Moore · 1580
#828A82
Ipanema
Benjamin Moore · AF-245
#C6A48D
Iris Bliss
Benjamin Moore · 1383
#AB99AE
Iron Ore Red
Benjamin Moore · 2089-10
#AA5546
Island Sunset
Benjamin Moore · 1346
#E999C0
Italianate
Benjamin Moore · AF-215
#CC9A77
Italiano Rose
Benjamin Moore · 2087-30
#D45462
Jack Olantern
Benjamin Moore · 2156-30
#D88D3C
Jackson Tan
Benjamin Moore · HC-46
#AB8A6B
Java
Benjamin Moore · 2106-10
#684A3B
Jester
Benjamin Moore · CC-34
#5B3747
Jeweled Peach
Benjamin Moore · 2013-30
#F5704C
Jupiter Glow
Benjamin Moore · 021
#E36E4B
Just Beige
Benjamin Moore · 2095-50
#C7ABA1
Just Peachy
Benjamin Moore · 2173-60
#F1D6CF
Kalamata
Benjamin Moore · AF-630
#705160
Kasbah
Benjamin Moore · AF-640
#7A6D70
Kept Love Letters
Benjamin Moore · CSP-425
#D7BCBC
King's Red
Benjamin Moore · CW-335
#A7453E
Kona
Benjamin Moore · AF-165
#735742
Kona
Benjamin Moore · AF-165
#735742
La Paloma Gray
Benjamin Moore · 1551
#B9B5AD
Ladybug Red
Benjamin Moore · 1322
#B13F44
Lake House
Benjamin Moore · 1175
#BD9280
Lake Shore Trail
Benjamin Moore · 1084
#96755A
Laurentian Red
Benjamin Moore · CC-152
#7F4B47
Lavender Lipstick
Benjamin Moore · 2072-50
#BEACC3
Lazy Afternoon
Benjamin Moore · 1378
#8E6883
Leather Saddle Brown
Benjamin Moore · 2100-20
#764F40
Lemon Shine
Benjamin Moore · 2020-20
#FFB701
Lenape Trail
Benjamin Moore · 1222
#B27E61
Light Chiffon Pink
Benjamin Moore · 2000-60
#FFCED9
Light Salmon
Benjamin Moore · 2175-60
#F7D5C2
Lightfoot Salmon
Benjamin Moore · CW-220
#C68F7A
Lilac Pink
Benjamin Moore · 2074-40
#C381B5
Lily Lavender
Benjamin Moore · 2071-60
#DCCFE9
Lip Gloss
Benjamin Moore · CSP-1160
#BF7068
Little Piggy
Benjamin Moore · 2008-60
#FFD7D6
Log Cabin
Benjamin Moore · 2163-10
#865D40
Louisiana
Benjamin Moore · CC-124
#8F4031
Love Affair
Benjamin Moore · 1266
#865A5E
Luscious
Benjamin Moore · 1369
#D9B3CB
Lush
Benjamin Moore · AF-475
#748172
Lyons Red
Benjamin Moore · CC-68
#A73942
Magenta
Benjamin Moore · 2077-10
#9D294C
Magic Potion
Benjamin Moore · 1250
#BEA8A9
Popular Benjamin Moore Colors
Benjamin Moore's most loved colors span every style. For warm neutrals, explore their beige family and gray family. See our white paint guide for BM's best whites compared side by side. For a full brand showdown, read Behr vs SW vs BM. Use our room visualizer to preview any color in your space, or try the compare tool to see Delta E matches from all 14 brands.
Cross-Brand Matching
Find equivalent colors from Benjamin Moore in other major paint brands.