Magenta 2077-10 is a pink paint color from Benjamin Moore. It has a hex value of #9D294C, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Razzberry from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #9D294C · 2077-10
Magenta
9%LRV Value
Warm (Pink)Undertone
Magenta Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Magenta in Every Brand
The closest equivalent to Magenta in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreMagenta
Nearly identical
Dutch BoyRazzberry
Razzberry
Dutch Boy
Nearly identical
Cerise
Sherwin-Williams
Nearly identical
Sweet Cherry
Behr
Nearly identical
Perfect Pout
Valspar
Nearly identical
Scarlet Apple
Dunn-Edwards
Very similar
It's the Berries
Vista Paint
Very similar
Bright Orchid
Kilz
Very similar
Magenta
PPG
Very similar
Obsession
Hirshfield's
Very similar
Red Violet
RAL
Very similar
Create .05
Colorhouse
Visible difference
Incarnadine
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Magenta — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Magenta
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Magenta
#9D294C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A86251
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Magenta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Magenta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Magenta.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Magenta — Frequently Asked Questions
What undertone does Magenta have?
Magenta by Benjamin Moore has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Magenta in your own space before committing.
What colors match Magenta from other brands?
The closest cross-brand equivalents to Magenta are Razzberry by Dutch Boy (a near-identical match), Cerise by Sherwin-Williams (a near-identical match), Sweet Cherry by Behr (a near-identical match) — the best options for getting Magenta's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Magenta?
Magenta has a Light Reflectance Value (LRV) of 9.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Magenta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Magenta's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.