Ref. #774C6F · 2073-30
Passion Plum
10%LRV Value
Warm (Pink)Undertone
Passion Plum Technical Profile
What color is Passion Plum? It's a dark warm pink with the hex code #774C6F. Colors similar to Passion Plum include Dunn-Edwards Old-Fashioned Purple, Valspar Magician's Cloak, Kilz Gypsy Plum. Passion Plum has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 10, Passion Plum creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to Passion Plum
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Passion Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Passion Plum
#774C6F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#946272
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Passion Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Passion Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Passion Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Passion Plum — Frequently Asked Questions
What undertone does Passion Plum have?
Passion Plum by Benjamin Moore has a warm (pink) undertone and belongs to the pink color family.
What colors match Passion Plum from other brands?
The closest matches are Old-Fashioned Purple by Dunn-Edwards (#73486B), Magician's Cloak by Valspar (#794E6C), Gypsy Plum by Kilz (#724C6A). Always verify with physical samples.
What is the LRV of Passion Plum?
Passion Plum has an LRV of 10.2, where 0 is pure black and 100 is pure white.
Explore More with Passion Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Passion Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.