Passion Plum 2073-30 is a pink paint color from Benjamin Moore. It has a hex value of #774C6F, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Old-Fashioned Purple from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #774C6F · 2073-30
Passion Plum
10%LRV Value
Warm (Pink)Undertone
Passion Plum Technical Profile
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Passion Plum in Every Brand
The closest equivalent to Passion Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MoorePassion Plum
Nearly identical
Dunn-EdwardsOld-Fashioned Purple
Old-Fashioned Purple
Dunn-Edwards
Nearly identical
Magician's Cloak
Valspar
Nearly identical
Gypsy Plum
Kilz
Nearly identical
Graphic Grape
Behr
Very similar
Magic Magenta
PPG
Very similar
Vigorous Violet
Sherwin-Williams
Very similar
Blue Lilac
RAL
Very similar
Floral Paradise
Vista Paint
Visible difference
Purple Tulips
Dutch Boy
Visible difference
Berry Light
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Passion Plum — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Passion Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Passion Plum
#774C6F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#946272
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Passion Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Passion Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Passion Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Passion Plum — Frequently Asked Questions
What undertone does Passion Plum have?
Passion Plum by Benjamin Moore has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Passion Plum in your own space before committing.
What colors match Passion Plum from other brands?
The closest cross-brand equivalents to Passion Plum are Old-Fashioned Purple by Dunn-Edwards (a near-identical match), Magician's Cloak by Valspar (a near-identical match), Gypsy Plum by Kilz (a near-identical match) — the best options for getting Passion Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Passion Plum?
Passion Plum has a Light Reflectance Value (LRV) of 10.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Passion Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Passion Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.