Ultra Violet 1372 is a neutral paint color from Benjamin Moore. It has a hex value of #765273, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Cupid from Kilz (very similar), with 49 more equivalents across other brands.
Ref. #765273 · 1372
Ultra Violet
11%LRV Value
Warm (Pink)Undertone
Ultra Violet Technical Profile
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Ultra Violet in Every Brand
The closest equivalent to Ultra Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreUltra Violet
Very similar
KilzCupid
Cupid
Kilz
Very similar
Magician's Cloak
Valspar
Very similar
Parisian Plum
Dunn-Edwards
Very similar
Vigorous Violet
Sherwin-Williams
Very similar
Birthstone
Behr
Very similar
California Raisin
PPG
Very similar
Purple Tulips
Dutch Boy
Very similar
Orchid Orchestra
Vista Paint
Visible difference
Blue Lilac
RAL
Visible difference
Orchid Orchestra
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Ultra Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Ultra Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ultra Violet
#765273
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#976479
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ultra Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ultra Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Ultra Violet.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Ultra Violet — Frequently Asked Questions
What undertone does Ultra Violet have?
Ultra Violet by Benjamin Moore has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Ultra Violet in your own space before committing.
What colors match Ultra Violet from other brands?
The closest cross-brand equivalents to Ultra Violet are Cupid by Kilz (a very close match), Gypsy Plum by Kilz (a very close match), Magician's Cloak by Valspar (a very close match) — the best options for getting Ultra Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ultra Violet?
Ultra Violet has a Light Reflectance Value (LRV) of 11.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Ultra Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ultra Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.