Ultra Violet 1372 is a neutral paint color from Benjamin Moore. It has a hex value of #765273, estimated LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Cupid from Kilz (very similar), with 49 more equivalents across other brands.
Benjamin Moore · #765273 · 1372
Ultra Violet
11%Estimated LRV
Warm (Pink)Undertone
Ultra Violet Technical Profile
HEX Code#765273
RGB118, 82, 115
Estimated LRV11.1
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyneutral
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Ultra Violet
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Cupid
Kilz
#7D5779
Similar digital color
Magician's Cloak
Valspar
#794E6C
Similar digital color
Parisian Plum
Dunn-Edwards
#6E5370
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Vigorous Violet
Sherwin-Williams
#7C5A7E
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Behr
#7A557F
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PPG
#6B5073
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Dutch Boy
#795484
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Orchid Orchestra
Vista Paint
#856080
Visible digital difference
Blue Lilac
RAL
#6C4675
Visible digital difference
Orchid Orchestra
Hirshfield's
#876281
Visible digital difference
Create .06
Colorhouse
#5E3D5A
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Ultra Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Ultra Violet
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ultra Violet
#765273
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#976479
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ultra Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ultra Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Ultra Violet.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Ultra Violet — Frequently Asked Questions
What undertone does Ultra Violet have?
Ultra Violet by Benjamin Moore has a warm (pink) undertone and sits in the neutral color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Ultra Violet from other brands?
The closest cross-brand equivalents to Ultra Violet are Cupid by Kilz (a very close match), Gypsy Plum by Kilz (a very close match), Magician's Cloak by Valspar (a very close match) — the best options for getting Ultra Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ultra Violet?
Ultra Violet has a estimated lightness value of 11.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Ultra Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ultra Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.