Magic Magenta 1180-7 is a pink paint color from PPG. It has a hex value of #7F4774, estimated LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Graphic Grape from Behr (very similar), with 49 more equivalents across other brands.
PPG · #7F4774 · 1180-7
Magic Magenta
10%Estimated LRV
Warm (Pink)Undertone
Magic Magenta Technical Profile
HEX Code#7F4774
RGB127, 71, 116
Estimated LRV10.3
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Magic Magenta
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Graphic Grape
Behr
#824E78
Similar digital color
Passion Plum
Benjamin Moore
#774C6F
Similar digital color
Vibrant Orchid
Dunn-Edwards
#804B81
Similar digital color
Fearless Fuchsia
Dutch Boy
#8F4F7D
Similar digital color
Magician's Cloak
Valspar
#794E6C
Similar digital color
Signal Violet
RAL
#924E7D
Similar digital color
Grape Riot
Vista Paint
#94437C
Similar digital color
Gypsy Plum
Kilz
#724C6A
Similar digital color
Passionate Purple
Sherwin-Williams
#795484
Visible digital difference
Berry Light
Hirshfield's
#673B66
Visible digital difference
Create .06
Colorhouse
#5E3D5A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Magic Magenta
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Magic Magenta
#7F4774
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#956473
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Magic Magenta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Magic Magenta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Magic Magenta.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Magic Magenta — Frequently Asked Questions
What undertone does Magic Magenta have?
Magic Magenta by PPG has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Magic Magenta from other brands?
The closest cross-brand equivalents to Magic Magenta are Graphic Grape by Behr (a very close match), Rose Garland by Behr (a very close match), Passion Plum by Benjamin Moore (a very close match) — the best options for getting Magic Magenta's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Magic Magenta?
Magic Magenta has a estimated lightness value of 10.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Magic Magenta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Magic Magenta's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.