Magic Magenta 1180-7 is a pink paint color from PPG. It has a hex value of #7F4774, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Graphic Grape from Behr (very similar), with 49 more equivalents across other brands.
Ref. #7F4774 · 1180-7
Magic Magenta
10%LRV Value
Warm (Pink)Undertone
Magic Magenta Technical Profile
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Magic Magenta in Every Brand
The closest equivalent to Magic Magenta in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGMagic Magenta
Very similar
BehrGraphic Grape
Graphic Grape
Behr
Very similar
Passion Plum
Benjamin Moore
Very similar
Vibrant Orchid
Dunn-Edwards
Very similar
Fearless Fuchsia
Dutch Boy
Very similar
Magician's Cloak
Valspar
Very similar
Signal Violet
RAL
Very similar
Grape Riot
Vista Paint
Very similar
Gypsy Plum
Kilz
Very similar
Passionate Purple
Sherwin-Williams
Visible difference
Berry Light
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Magic Magenta
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Magic Magenta
#7F4774
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#956473
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Magic Magenta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Magic Magenta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Magic Magenta.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Magic Magenta — Frequently Asked Questions
What undertone does Magic Magenta have?
Magic Magenta by PPG has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Magic Magenta in your own space before committing.
What colors match Magic Magenta from other brands?
The closest cross-brand equivalents to Magic Magenta are Graphic Grape by Behr (a very close match), Rose Garland by Behr (a very close match), Passion Plum by Benjamin Moore (a very close match) — the best options for getting Magic Magenta's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Magic Magenta?
Magic Magenta has a Light Reflectance Value (LRV) of 10.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Magic Magenta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Magic Magenta's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.