Graphic Grape T15-12 is a pink paint color from Behr. It has a hex value of #824E78, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Magic Magenta from PPG (very similar), with 49 more equivalents across other brands.
Ref. #824E78 · T15-12
Graphic Grape
12%LRV Value
Warm (Pink)Undertone
Graphic Grape Technical Profile
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Graphic Grape in Every Brand
The closest equivalent to Graphic Grape in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrGraphic Grape
Very similar
PPGMagic Magenta
Magic Magenta
PPG
Very similar
Passion Plum
Benjamin Moore
Very similar
Fearless Fuchsia
Dutch Boy
Very similar
De Janeiro
Kilz
Very similar
Purple Davenport
Valspar
Very similar
Vibrant Orchid
Dunn-Edwards
Very similar
Signal Violet
RAL
Very similar
Immortality
Vista Paint
Very similar
Vigorous Violet
Sherwin-Williams
Very similar
Immortality
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Graphic Grape
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Graphic Grape
#824E78
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B6878
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Graphic Grape
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Graphic Grape Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Graphic Grape.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Graphic Grape — Frequently Asked Questions
What undertone does Graphic Grape have?
Graphic Grape by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Graphic Grape in your own space before committing.
What colors match Graphic Grape from other brands?
The closest cross-brand equivalents to Graphic Grape are Magic Magenta by PPG (a very close match), Passion Plum by Benjamin Moore (a very close match), Fearless Fuchsia by Dutch Boy (a very close match) — the best options for getting Graphic Grape's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Graphic Grape?
Graphic Grape has a Light Reflectance Value (LRV) of 11.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Graphic Grape
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Graphic Grape's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.