Euphoric Magenta M110-7 is a purple paint color from Behr. It has a hex value of #6B4085, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Amethyst Ice from Valspar (very similar), with 49 more equivalents across other brands.
Ref. #6B4085 · M110-7
Euphoric Magenta
12%LRV Value
Warm (Pink)Undertone
Euphoric Magenta Technical Profile
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Euphoric Magenta in Every Brand
The closest equivalent to Euphoric Magenta in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrEuphoric Magenta
Very similar
ValsparAmethyst Ice
Amethyst Ice
Valspar
Very similar
Palace Purple
Dunn-Edwards
Very similar
Mystical Grape
Benjamin Moore
Very similar
Iris Illusion
Vista Paint
Very similar
Perfectly Purple
PPG
Very similar
Aster Purple
Dutch Boy
Visible difference
Blue Lilac
RAL
Visible difference
Impulsive Purple
Sherwin-Williams
Visible difference
Superstition
Kilz
Visible difference
Magenta Red Lips
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Euphoric Magenta
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Euphoric Magenta
#6B4085
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#966290
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Euphoric Magenta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Euphoric Magenta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Euphoric Magenta.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Euphoric Magenta — Frequently Asked Questions
What undertone does Euphoric Magenta have?
Euphoric Magenta by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Euphoric Magenta in your own space before committing.
What colors match Euphoric Magenta from other brands?
The closest cross-brand equivalents to Euphoric Magenta are Amethyst Ice by Valspar (a very close match), Palace Purple by Dunn-Edwards (a very close match), Violet Majesty by Dunn-Edwards (a very close match) — the best options for getting Euphoric Magenta's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Euphoric Magenta?
Euphoric Magenta has a Light Reflectance Value (LRV) of 12.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Euphoric Magenta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Euphoric Magenta's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.