Euphoric Magenta M110-7 is a purple paint color from Behr. It has a hex value of #6B4085, estimated LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Amethyst Ice from Valspar (very similar), with 49 more equivalents across other brands.
Behr · #6B4085 · M110-7
Euphoric Magenta
12%Estimated LRV
Warm (Pink)Undertone
Euphoric Magenta Technical Profile
HEX Code#6B4085
RGB107, 64, 133
Estimated LRV12.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Euphoric Magenta
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Amethyst Ice
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#734682
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Palace Purple
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#68457A
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#674C87
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#694878
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Visible digital difference
Blue Lilac
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#6C4675
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Impulsive Purple
Sherwin-Williams
#624977
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Superstition
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#604C7F
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Magenta Red Lips
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Create .06
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#5E3D5A
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Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Euphoric Magenta
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Euphoric Magenta
#6B4085
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#966290
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Euphoric Magenta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Euphoric Magenta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Euphoric Magenta.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Euphoric Magenta — Frequently Asked Questions
What undertone does Euphoric Magenta have?
Euphoric Magenta by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Euphoric Magenta from other brands?
The closest cross-brand equivalents to Euphoric Magenta are Amethyst Ice by Valspar (a very close match), Palace Purple by Dunn-Edwards (a very close match), Violet Majesty by Dunn-Edwards (a very close match) — the best options for getting Euphoric Magenta's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Euphoric Magenta?
Euphoric Magenta has a estimated lightness value of 12.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Euphoric Magenta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Euphoric Magenta's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.