Vintage Plum BIC-35 is a pink paint color from Behr. It has a hex value of #744F7B, estimated LRV 14 and a warm (pink) undertone. Its closest cross-brand match is Passionate Purple from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Behr · #744F7B · BIC-35
Vintage Plum
14%Estimated LRV
Warm (Pink)Undertone
Vintage Plum Technical Profile
HEX Code#744F7B
RGB116, 79, 123
Estimated LRV14.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Vintage Plum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Passionate Purple
Sherwin-Williams
#795484
Similar digital color
Purple Tulips
Dutch Boy
#795484
Similar digital color
Regal Purple
PPG
#704775
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Peppy Purple
Dunn-Edwards
#744A81
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RAL
#6C4675
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Ultra Violet
Benjamin Moore
#765273
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Succulent
Kilz
#6A486C
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Amethyst Ice
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#734682
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Hirshfield's
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Visible digital difference
Magenta Red Lips
Vista Paint
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Create .06
Colorhouse
#5E3D5A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Vintage Plum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Vintage Plum
#744F7B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986587
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Vintage Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Vintage Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Vintage Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Vintage Plum — Frequently Asked Questions
What undertone does Vintage Plum have?
Vintage Plum by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Vintage Plum from other brands?
The closest cross-brand equivalents to Vintage Plum are Passionate Purple by Sherwin-Williams (a very close match), Purple Tulips by Dutch Boy (a very close match), Regal Purple by PPG (a very close match) — the best options for getting Vintage Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Vintage Plum?
Vintage Plum has a estimated lightness value of 14.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Vintage Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Vintage Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.