Vintage Plum BIC-35 is a pink paint color from Behr. It has a hex value of #744F7B, LRV 14 and a warm (pink) undertone. Its closest cross-brand match is Passionate Purple from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Ref. #744F7B · BIC-35
Vintage Plum
14%LRV Value
Warm (Pink)Undertone
Vintage Plum Technical Profile
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Vintage Plum in Every Brand
The closest equivalent to Vintage Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrVintage Plum
Very similar
Sherwin-WilliamsPassionate Purple
Passionate Purple
Sherwin-Williams
Very similar
Purple Tulips
Dutch Boy
Very similar
Regal Purple
PPG
Very similar
Peppy Purple
Dunn-Edwards
Very similar
Blue Lilac
RAL
Very similar
Ultra Violet
Benjamin Moore
Very similar
Succulent
Kilz
Very similar
Amethyst Ice
Valspar
Very similar
Magenta Red Lips
Hirshfield's
Visible difference
Magenta Red Lips
Vista Paint
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Vintage Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Vintage Plum
#744F7B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986587
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Vintage Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Vintage Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Vintage Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Vintage Plum — Frequently Asked Questions
What undertone does Vintage Plum have?
Vintage Plum by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Vintage Plum in your own space before committing.
What colors match Vintage Plum from other brands?
The closest cross-brand equivalents to Vintage Plum are Passionate Purple by Sherwin-Williams (a very close match), Purple Tulips by Dutch Boy (a very close match), Regal Purple by PPG (a very close match) — the best options for getting Vintage Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Vintage Plum?
Vintage Plum has a Light Reflectance Value (LRV) of 14.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Vintage Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Vintage Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.