Plum Preserve

Technical Profile

What color is Plum Preserve? It's a medium warm blue with the hex code #7C70AA. Colors similar to Plum Preserve include Vista Paint Plum Preserve, Vista Paint Blooming Lilac, Behr Purple Potion. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Plum Preserve has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Plum Preserve (#7C70AA) by Hirshfield's is a medium blue paint color with a balanced saturation that feels natural and approachable. It delivers a versatile mid-tone depth that anchors a room without overwhelming it. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. A Light Reflectance Value of 47 gives it moderate light reflection, striking a balance between brightness and depth. This mid-tone blue brings confidence and calm to home offices, accent walls, and kitchen islands. A satin or eggshell finish brings out the richness at this depth, and the slight sheen makes walls easier to maintain. For color coordination, Plum Preserve pairs beautifully with green tones for bold complementary contrast, or with neighboring purple and blue hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Hirshfield's is unavailable in your area, close cross-brand alternatives exist from Vista Paint, Behr and others. In terms of mood and atmosphere, Plum Preserve strikes a cozy, amber-toned balance that feels like late-afternoon light filtering through linen curtains. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for nautical, classic traditional, and Hamptons-style interiors. As part of the Hirshfield's palette, Plum Preserve benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Plum Preserve can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Mid-tone shades like this look best when balanced with a mix of textures — think leather seating, brushed brass hardware, woven wool, and raw-edge wood. You can order Plum Preserve (1256) directly from Hirshfield's or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.