Purple Royalty 4009-10 is a purple paint color from Valspar. It has a hex value of #725889, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Super Violet from Kilz (nearly identical), with 49 more equivalents across other brands.
Ref. #725889 · 4009-10
Purple Royalty
12%LRV Value
Warm (Pink)Undertone
Purple Royalty Technical Profile
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Purple Royalty in Every Brand
The closest equivalent to Purple Royalty in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
ValsparPurple Royalty
Nearly identical
KilzSuper Violet
Super Violet
Kilz
Nearly identical
Delightful Violet
Dutch Boy
Very similar
Seduction
Benjamin Moore
Very similar
Plum Royale
Behr
Very similar
Passionate Purple
Sherwin-Williams
Very similar
Plum Power
Dunn-Edwards
Very similar
Cleopatra's Gown
PPG
Very similar
Iris Illusion
Vista Paint
Visible difference
Blue Lilac
RAL
Visible difference
Magenta Red Lips
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Purple Royalty
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purple Royalty
#725889
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A173A0
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purple Royalty
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purple Royalty Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Purple Royalty.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purple Royalty — Frequently Asked Questions
What undertone does Purple Royalty have?
Purple Royalty by Valspar has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Purple Royalty in your own space before committing.
What colors match Purple Royalty from other brands?
The closest cross-brand equivalents to Purple Royalty are Super Violet by Kilz (a near-identical match), Delightful Violet by Dutch Boy (a very close match), Seduction by Benjamin Moore (a very close match) — the best options for getting Purple Royalty's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purple Royalty?
Purple Royalty has a Light Reflectance Value (LRV) of 12.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purple Royalty
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purple Royalty's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.