Gutsy Grape 6980 is a purple paint color from Sherwin-Williams. It has a hex value of #705284 and LRV 11. Its closest cross-brand match is Delightful Violet from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #705284 · 6980
Gutsy Grape
11%LRV Value
Gutsy Grape Technical Profile
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Gutsy Grape in Every Brand
The closest equivalent to Gutsy Grape in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsGutsy Grape
Nearly identical
Dutch BoyDelightful Violet
Delightful Violet
Dutch Boy
Nearly identical
Purple Royalty
Valspar
Very similar
Super Violet
Kilz
Very similar
Cleopatra's Gown
PPG
Very similar
Virtual Violet
Behr
Very similar
Peppy Purple
Dunn-Edwards
Very similar
Your Majesty
Benjamin Moore
Very similar
Blue Lilac
RAL
Very similar
Iris Illusion
Vista Paint
Visible difference
Magenta Red Lips
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Gutsy Grape
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Gutsy Grape
#705284
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9D6C98
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Gutsy Grape
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Gutsy Grape Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Gutsy Grape.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Gutsy Grape — Frequently Asked Questions
What colors match Gutsy Grape from other brands?
The closest cross-brand equivalents to Gutsy Grape are Delightful Violet by Dutch Boy (a near-identical match), Purple Royalty by Valspar (a very close match), Super Violet by Kilz (a very close match) — the best options for getting Gutsy Grape's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Gutsy Grape?
Gutsy Grape has a Light Reflectance Value (LRV) of 11.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Gutsy Grape
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Gutsy Grape depends on the room. Here's how to choose.