Passionate Purple 6981 is a purple paint color from Sherwin-Williams. It has a hex value of #795484, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Purple Tulips from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #795484 · 6981
Passionate Purple
12%LRV Value
Warm (Pink)Undertone
Passionate Purple Technical Profile
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Passionate Purple in Every Brand
The closest equivalent to Passionate Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsPassionate Purple
Nearly identical
Dutch BoyPurple Tulips
Purple Tulips
Dutch Boy
Nearly identical
Birthstone
Behr
Nearly identical
Cleopatra's Gown
PPG
Very similar
Purple Royalty
Valspar
Very similar
Fire and Ice
Benjamin Moore
Very similar
Super Violet
Kilz
Very similar
Peppy Purple
Dunn-Edwards
Very similar
Blue Lilac
RAL
Very similar
Orchid Orchestra
Vista Paint
Visible difference
Orchid Orchestra
Hirshfield's
Visible difference
Create .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Passionate Purple — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Passionate Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Passionate Purple
#795484
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9E6D91
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Passionate Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Passionate Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Passionate Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Passionate Purple — Frequently Asked Questions
What undertone does Passionate Purple have?
Passionate Purple by Sherwin-Williams has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Passionate Purple in your own space before committing.
What colors match Passionate Purple from other brands?
The closest cross-brand equivalents to Passionate Purple are Purple Tulips by Dutch Boy (a near-identical match), Birthstone by Behr (a near-identical match), Cleopatra's Gown by PPG (a very close match) — the best options for getting Passionate Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Passionate Purple?
Passionate Purple has a Light Reflectance Value (LRV) of 12.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Passionate Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Passionate Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.