Peppy Purple DEFD04 is a purple paint color from Dunn-Edwards. It has a hex value of #744A81, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Amethyst Ice from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #744A81 · DEFD04
Peppy Purple
10%LRV Value
Warm (Pink)Undertone
Peppy Purple Technical Profile
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Peppy Purple in Every Brand
The closest equivalent to Peppy Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsPeppy Purple
Nearly identical
ValsparAmethyst Ice
Amethyst Ice
Valspar
Nearly identical
Cleopatra's Gown
PPG
Very similar
Blue Lilac
RAL
Very similar
Vintage Plum
Behr
Very similar
Delightful Violet
Dutch Boy
Very similar
Passionate Purple
Sherwin-Williams
Very similar
Mystical Grape
Benjamin Moore
Very similar
Magenta Red Lips
Hirshfield's
Visible difference
Super Violet
Kilz
Visible difference
Magenta Red Lips
Vista Paint
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Peppy Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Peppy Purple
#744A81
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#98668B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Peppy Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Peppy Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Peppy Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Peppy Purple — Frequently Asked Questions
What undertone does Peppy Purple have?
Peppy Purple by Dunn-Edwards has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Peppy Purple in your own space before committing.
What colors match Peppy Purple from other brands?
The closest cross-brand equivalents to Peppy Purple are Amethyst Ice by Valspar (a near-identical match), Cleopatra's Gown by PPG (a very close match), Regal Purple by PPG (a very close match) — the best options for getting Peppy Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Peppy Purple?
Peppy Purple has a Light Reflectance Value (LRV) of 10.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Peppy Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Peppy Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.