Peppy Purple is the most lighting-sensitive family in paint — best chosen in the actual room you'll use it in, sampled at multiple times of day. At LRV 10 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it unless you can sample in the actual room at several times of day — purple shifts more than any other family under changing light.
Ref. #744A81 · DEFD04
Peppy Purple
10%LRV Value
Peppy Purple Technical Profile
What color is Dunn-Edwards Peppy Purple (DEFD04)? It's a dark warm purple — hex #744A81, LRV 10. The closest cross-brand equivalent to Peppy Purple is Valspar Amethyst Ice — a near-identical match on the wall, with PPG Cleopatra's Gown and PPG Regal Purple also close. With an LRV of 10, Peppy Purple creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Peppy Purple
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Peppy Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Peppy Purple
#744A81
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#98668B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Peppy Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Peppy Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Peppy Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Peppy Purple — Frequently Asked Questions
What colors match Peppy Purple from other brands?
The closest cross-brand equivalents to Peppy Purple are Amethyst Ice by Valspar (a near-identical match), Cleopatra's Gown by PPG (a very close match), Regal Purple by PPG (a very close match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Peppy Purple's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Peppy Purple?
Peppy Purple has a Light Reflectance Value (LRV) of 10.2, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Peppy Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Peppy Purple depends on the room. Here's how to choose.