Concord Jam DE5964 is a neutral paint color from Dunn-Edwards. It has a hex value of #695A82, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Vigorous Violet from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #695A82 · DE5964
Concord Jam
12%LRV Value
Warm (Pink)Undertone
Concord Jam Technical Profile
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Concord Jam in Every Brand
The closest equivalent to Concord Jam in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsConcord Jam
Nearly identical
BehrVigorous Violet
Vigorous Violet
Behr
Nearly identical
Super Violet
Kilz
Very similar
Gemmed
Dutch Boy
Very similar
Purple Valley
Valspar
Very similar
Fresh Grape Juice
PPG
Very similar
Seduction
Benjamin Moore
Very similar
African Violet
Sherwin-Williams
Very similar
Iris Illusion
Vista Paint
Very similar
Grapes of Wrath
Hirshfield's
Visible difference
Pearl Black Berry
RAL
Visible difference
Create .06
Colorhouse
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Concord Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Concord Jam
#695A82
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#99709F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Concord Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Concord Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Concord Jam.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Concord Jam — Frequently Asked Questions
What undertone does Concord Jam have?
Concord Jam by Dunn-Edwards has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Concord Jam in your own space before committing.
What colors match Concord Jam from other brands?
The closest cross-brand equivalents to Concord Jam are Vigorous Violet by Behr (a near-identical match), Vigorous Violet by Behr (a near-identical match), Shy Violet by Behr (a very close match) — the best options for getting Concord Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Concord Jam?
Concord Jam has a Light Reflectance Value (LRV) of 11.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Concord Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Concord Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.