Ref. #695A82 · DE5964
Concord Jam
12%LRV Value
Warm (Pink)Undertone
Concord Jam Technical Profile
What color is Concord Jam? It's a dark warm neutral with the hex code #695A82. Colors similar to Concord Jam include Behr Vigorous Violet, Behr Shy Violet, Behr Purple Sky. Concord Jam has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 12, Concord Jam creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Concord Jam pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Concord Jam
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Concord Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Concord Jam
#695A82
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#99709F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Concord Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Concord Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Concord Jam.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Concord Jam — Frequently Asked Questions
What undertone does Concord Jam have?
Concord Jam by Dunn-Edwards has a warm (pink) undertone and belongs to the neutral color family.
What colors match Concord Jam from other brands?
The closest matches are Vigorous Violet by Behr (#645681), Shy Violet by Behr (#61557F), Purple Sky by Behr (#625581). Always verify with physical samples.
What is the LRV of Concord Jam?
Concord Jam has an LRV of 11.9, where 0 is pure black and 100 is pure white.
Explore More with Concord Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Concord Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.