Fresh Grape Juice 10RB 10/219 is a neutral paint color from PPG. It has a hex value of #5E537A, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Shy Violet from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #5E537A · 10RB 10/219
Fresh Grape Juice
10%LRV Value
Warm (Pink)Undertone
Fresh Grape Juice Technical Profile
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Fresh Grape Juice in Every Brand
The closest equivalent to Fresh Grape Juice in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGFresh Grape Juice
Nearly identical
BehrShy Violet
Shy Violet
Behr
Nearly identical
Mauve Bauhaus
Benjamin Moore
Very similar
Iris Illusion
Vista Paint
Very similar
Concord Jam
Dunn-Edwards
Very similar
African Violet
Sherwin-Williams
Very similar
Purely Purple
Dutch Boy
Very similar
Velvet Beret
Valspar
Very similar
Rich Sari
Kilz
Very similar
True Romance
Hirshfield's
Visible difference
Blue Lilac
RAL
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fresh Grape Juice
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fresh Grape Juice
#5E537A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E6799
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fresh Grape Juice
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fresh Grape Juice Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Fresh Grape Juice.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Fresh Grape Juice — Frequently Asked Questions
What undertone does Fresh Grape Juice have?
Fresh Grape Juice by PPG has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fresh Grape Juice in your own space before committing.
What colors match Fresh Grape Juice from other brands?
The closest cross-brand equivalents to Fresh Grape Juice are Shy Violet by Behr (a near-identical match), Purple Sky by Behr (a near-identical match), Vigorous Violet by Behr (a near-identical match) — the best options for getting Fresh Grape Juice's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fresh Grape Juice?
Fresh Grape Juice has a Light Reflectance Value (LRV) of 10.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fresh Grape Juice
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fresh Grape Juice's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.