Grape Fizz by Behr paint color
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Ref. #4B2977 · BIC-36

Grape Fizz

8%LRV Value
Warm (Pink)Undertone
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Grape Fizz BIC-36 is a purple paint color from Behr. It has a hex value of #4B2977, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Iris Illusion from Vista Paint (a visible but close match), with 49 more equivalents across other brands.

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Grape Fizz Technical Profile

HEX Code#4B2977
RGB75, 41, 119
LRV8.0
UndertoneWarm (Pink)
Color Familypurple
BrandBehr

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Grape Fizz in Every Brand

The closest equivalent to Grape Fizz in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrGrape Fizz
Visible difference
Vista PaintIris Illusion

Iris Illusion

Vista Paint

Visible difference

Comtesse

Valspar

Visible difference

When Red Met Blue

Hirshfield's

Visible difference

Gentle Violet

Benjamin Moore

Visible difference

Fresh Eggplant

Dunn-Edwards

Visible difference

Izmir Purple

Sherwin-Williams

Visible difference

Signal Blue

RAL

Visible difference

Renaissance Tapestry

Kilz

Visible difference

Aster Purple

Dutch Boy

Visible difference

Royal Iris

PPG

Visible difference

Blue Maize

Farrow & Ball

Visible difference

Create .06

Colorhouse

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Grape Fizz

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Grape Fizz

#4B2977

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#844B88

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Grape Fizz

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Grape Fizz

Complement

Classic Avocado

Grape Fizz Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Mystic Fairy

Trim

Ultra Pure White®

Accent

This Color

Pop

Ballerina Tutu

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Hint of Violet

Trim

Blanca Peak

Accent

This Color

Pop

Lone Star

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Silver Charm

Trim

Blanca Peak

Accent

This Color

Pop

Herbal Garden

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Grape Fizz.

Bunchberry

Behr · 680D-7

#4C2D70

Sultana

Behr · P100-7

#4C2C86

Raspberry Mousse

Behr · S-G-680

#562D83

Paparazzi

Behr · M570-7

#3F3776

Plum

Behr · S-H-670

#392B6F

Blackberry Farm

Behr · 660D-7

#483A83

More purple colors from other brands

Cross-brand colors in the purple family — useful when you want a similar look from a different brand.

Purple Hibiscus

Valspar · 8001-48C

#C6BEE0

Royal Robe

Dunn-Edwards · DE5972

#614A7B

Pink Ivory

Valspar · 8002-2B

#DFC4D8

Peppy Purple

Dunn-Edwards · DEFD04

#744A81

Royal Iris

PPG · 43RB 07/249

#5D426A

Canopy Bed

Valspar · 8002-46C

#AEBFDA

Grape Fizz — Frequently Asked Questions

What undertone does Grape Fizz have?
Grape Fizz by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Grape Fizz in your own space before committing.
What colors match Grape Fizz from other brands?
The closest cross-brand equivalents to Grape Fizz are Iris Illusion by Vista Paint (a close match), Georgian Court by Vista Paint (a close match), Hot Sauna by Vista Paint (a close match) — the best options for getting Grape Fizz's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Fizz?
Grape Fizz has a Light Reflectance Value (LRV) of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Grape Fizz

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse purple Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Grape Fizz's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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