Grape Fizz BIC-36 is a purple paint color from Behr. It has a hex value of #4B2977, estimated LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Iris Illusion from Vista Paint (a visible but close match), with 49 more equivalents across other brands.
Behr · #4B2977 · BIC-36
Grape Fizz
8%Estimated LRV
Warm (Pink)Undertone
Grape Fizz Technical Profile
HEX Code#4B2977
RGB75, 41, 119
Estimated LRV8.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Grape Fizz
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Iris Illusion
Vista Paint
#583E7B
Visible digital difference
Comtesse
Valspar
#633570
Visible digital difference
When Red Met Blue
Hirshfield's
#564375
Visible digital difference
Gentle Violet
Benjamin Moore
#533D69
Visible digital difference
Fresh Eggplant
Dunn-Edwards
#4F467E
Visible digital difference
Izmir Purple
Sherwin-Williams
#4D426E
Visible digital difference
Signal Blue
RAL
#1E2D6E
Visible digital difference
Renaissance Tapestry
Kilz
#48436D
Visible digital difference
Aster Purple
Dutch Boy
#614777
Visible digital difference
Royal Iris
PPG
#5D426A
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Create .06
Colorhouse
#5E3D5A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Grape Fizz
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Fizz
#4B2977
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#844B88
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Fizz
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Fizz Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Grape Fizz.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Grape Fizz — Frequently Asked Questions
What undertone does Grape Fizz have?
Grape Fizz by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Grape Fizz from other brands?
The closest cross-brand equivalents to Grape Fizz are Iris Illusion by Vista Paint (a close match), Georgian Court by Vista Paint (a close match), Hot Sauna by Vista Paint (a close match) — the best options for getting Grape Fizz's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Fizz?
Grape Fizz has a estimated lightness value of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Grape Fizz
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Fizz's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.