Ref. #4B2977 · BIC-36
Grape Fizz
8%LRV Value
Warm (Pink)Undertone
Grape Fizz Technical Profile
What color is Grape Fizz? It's a dark warm purple with the hex code #4B2977. Grape Fizz has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 8, Grape Fizz creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day.
Colors Similar to Grape Fizz
Closest digital match based on color values. Always verify with physical samples.
Working Blue
MPC
Nearly identical
Iris Illusion
Vista Paint
Visible difference
Comtesse
Valspar
Visible difference
When Red Met Blue
Hirshfield's
Visible difference
Gentle Violet
Benjamin Moore
Visible difference
Fresh Eggplant
Dunn-Edwards
Visible difference
Izmir Purple
Sherwin-Williams
Visible difference
Signal Blue
RAL
Visible difference
Recommended Pairings
Colors That Work With Grape Fizz
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Fizz
#4B2977
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#844B88
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Fizz
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Fizz Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Grape Fizz.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Grape Fizz — Frequently Asked Questions
What undertone does Grape Fizz have?
Grape Fizz by Behr has a warm (pink) undertone and belongs to the purple color family.
What colors match Grape Fizz from other brands?
The closest matches are Working Blue by MPC (#4E2D7D), Groovy Blue Met. by MPC (#473485), Royal Purple by MPC (#4E1469). Always verify with physical samples.
What is the LRV of Grape Fizz?
Grape Fizz has an LRV of 8.0, where 0 is pure black and 100 is pure white.
Explore More with Grape Fizz
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Fizz's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.