Grape Fizz BIC-36 is a purple paint color from Behr. It has a hex value of #4B2977, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Iris Illusion from Vista Paint (a visible but close match), with 49 more equivalents across other brands.
Ref. #4B2977 · BIC-36
Grape Fizz
8%LRV Value
Warm (Pink)Undertone
Grape Fizz Technical Profile
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Grape Fizz in Every Brand
The closest equivalent to Grape Fizz in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrGrape Fizz
Visible difference
Vista PaintIris Illusion
Iris Illusion
Vista Paint
Visible difference
Comtesse
Valspar
Visible difference
When Red Met Blue
Hirshfield's
Visible difference
Gentle Violet
Benjamin Moore
Visible difference
Fresh Eggplant
Dunn-Edwards
Visible difference
Izmir Purple
Sherwin-Williams
Visible difference
Signal Blue
RAL
Visible difference
Renaissance Tapestry
Kilz
Visible difference
Aster Purple
Dutch Boy
Visible difference
Royal Iris
PPG
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Grape Fizz
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Fizz
#4B2977
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#844B88
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Fizz
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Fizz Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Grape Fizz.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Grape Fizz — Frequently Asked Questions
What undertone does Grape Fizz have?
Grape Fizz by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Grape Fizz in your own space before committing.
What colors match Grape Fizz from other brands?
The closest cross-brand equivalents to Grape Fizz are Iris Illusion by Vista Paint (a close match), Georgian Court by Vista Paint (a close match), Hot Sauna by Vista Paint (a close match) — the best options for getting Grape Fizz's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Fizz?
Grape Fizz has a Light Reflectance Value (LRV) of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Grape Fizz
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Fizz's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.