Grape Gatsby DE5948 is a blue paint color from Dunn-Edwards. It has a hex value of #A19ABD, LRV 34 and a warm (pink) undertone. Its closest cross-brand match is Snugglepuss from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #A19ABD · DE5948
Grape Gatsby
34%LRV Value
Warm (Pink)Undertone
Grape Gatsby Technical Profile
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Grape Gatsby in Every Brand
The closest equivalent to Grape Gatsby in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsGrape Gatsby
Nearly identical
Benjamin MooreSnugglepuss
Snugglepuss
Benjamin Moore
Nearly identical
May Mist
Vista Paint
Very similar
Purplesaurus
Dutch Boy
Very similar
Purple Vision
Hirshfield's
Very similar
Fortnight Lily
Kilz
Very similar
Purpleheart
Valspar
Very similar
Lavender Flowers
PPG
Very similar
Forever Lilac
Sherwin-Williams
Very similar
Wild Violet
Behr
Very similar
Window Grey
RAL
Visible difference
Brassica
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Grape Gatsby
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Gatsby
#A19ABD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A185AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Gatsby
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Gatsby Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Grape Gatsby.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Grape Gatsby — Frequently Asked Questions
What undertone does Grape Gatsby have?
Grape Gatsby by Dunn-Edwards has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Grape Gatsby in your own space before committing.
What colors match Grape Gatsby from other brands?
The closest cross-brand equivalents to Grape Gatsby are Snugglepuss by Benjamin Moore (a near-identical match), May Mist by Vista Paint (a very close match), Purplesaurus by Dutch Boy (a very close match) — the best options for getting Grape Gatsby's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Gatsby?
Grape Gatsby has a Light Reflectance Value (LRV) of 34.4, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Grape Gatsby
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Gatsby's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.