Primitive Plum DEA195 is a pink paint color from Dunn-Edwards. It has a hex value of #663C55, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Deep Plum from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #663C55 · DEA195
Primitive Plum
7%LRV Value
Warm (Pink)Undertone
Primitive Plum Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Primitive Plum in Every Brand
The closest equivalent to Primitive Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsPrimitive Plum
Nearly identical
PPGDeep Plum
Deep Plum
PPG
Nearly identical
Antiqued Fuchsia
Dutch Boy
Nearly identical
Red Lilac
RAL
Nearly identical
Aged To Perfection
Kilz
Nearly identical
Purple Stiletto
Vista Paint
Very similar
Autumn Purple
Benjamin Moore
Very similar
Japanese Maple
Behr
Very similar
Noble Honor
Hirshfield's
Very similar
Mature Grape
Sherwin-Williams
Very similar
Create .06
Colorhouse
Very similar
Poetic Purple
Valspar
Very similar
Brinjal
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Primitive Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Primitive Plum
#663C55
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#805559
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Primitive Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Primitive Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Primitive Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Primitive Plum — Frequently Asked Questions
What undertone does Primitive Plum have?
Primitive Plum by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Primitive Plum in your own space before committing.
What colors match Primitive Plum from other brands?
The closest cross-brand equivalents to Primitive Plum are Deep Plum by PPG (a near-identical match), Antiqued Fuchsia by Dutch Boy (a near-identical match), Red Lilac by RAL (a near-identical match) — the best options for getting Primitive Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Primitive Plum?
Primitive Plum has a Light Reflectance Value (LRV) of 6.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Primitive Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Primitive Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.