Primitive Plum DEA195 is a pink paint color from Dunn-Edwards. It has a hex value of #663C55, estimated LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Deep Plum from PPG (nearly identical), with 49 more equivalents across other brands.
Dunn-Edwards · #663C55 · DEA195
Primitive Plum
7%Estimated LRV
Warm (Pink)Undertone
Primitive Plum Technical Profile
HEX Code#663C55
RGB102, 60, 85
Estimated LRV6.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandDunn-Edwards
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Primitive Plum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Deep Plum
PPG
#6A3D58
Close digital match
Antiqued Fuchsia
Dutch Boy
#613650
Close digital match
Red Lilac
RAL
#6D3F5B
Close digital match
Aged To Perfection
Kilz
#6B4157
Close digital match
Purple Stiletto
Vista Paint
#5F3E52
Similar digital color
Autumn Purple
Benjamin Moore
#5E3E55
Similar digital color
Japanese Maple
Behr
#654153
Similar digital color
Noble Honor
Hirshfield's
#69354F
Similar digital color
Mature Grape
Sherwin-Williams
#5F3F54
Similar digital color
Create .06
Colorhouse
#5E3D5A
Similar digital color
Poetic Purple
Valspar
#5D3A4B
Similar digital color
Brinjal
Farrow & Ball
#5D3B42
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Primitive Plum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Primitive Plum
#663C55
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#805559
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Primitive Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Primitive Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Primitive Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Primitive Plum — Frequently Asked Questions
What undertone does Primitive Plum have?
Primitive Plum by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Primitive Plum from other brands?
The closest cross-brand equivalents to Primitive Plum are Deep Plum by PPG (a close digital match), Antiqued Fuchsia by Dutch Boy (a close digital match), Red Lilac by RAL (a close digital match) — the best options for getting Primitive Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Primitive Plum?
Primitive Plum has a estimated lightness value of 6.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Primitive Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Primitive Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.