Passionate Plum DEA144 is a pink paint color from Dunn-Edwards. It has a hex value of #753A58, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Gailberry from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #753A58 · DEA144
Passionate Plum
8%LRV Value
Warm (Pink)Undertone
Passionate Plum Technical Profile
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Passionate Plum in Every Brand
The closest equivalent to Passionate Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsPassionate Plum
Nearly identical
Vista PaintGailberry
Gailberry
Vista Paint
Nearly identical
Framboise
Sherwin-Williams
Very similar
Conspicuous Fuchsia
Dutch Boy
Very similar
Mulberry
Benjamin Moore
Very similar
Cheerful Wine
Behr
Very similar
Noble Honor
Hirshfield's
Very similar
Red Lilac
RAL
Very similar
Deep Plum
PPG
Very similar
Raspberry Macaroon
Kilz
Very similar
Berry Brown
Valspar
Very similar
Petal .07
Colorhouse
Very similar
Preference Red
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Passionate Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Passionate Plum
#753A58
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#885A5B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Passionate Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Passionate Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Passionate Plum.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Passionate Plum — Frequently Asked Questions
What undertone does Passionate Plum have?
Passionate Plum by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Passionate Plum in your own space before committing.
What colors match Passionate Plum from other brands?
The closest cross-brand equivalents to Passionate Plum are Gailberry by Vista Paint (a near-identical match), Framboise by Sherwin-Williams (a very close match), Fabulous Grape by Sherwin-Williams (a very close match) — the best options for getting Passionate Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Passionate Plum?
Passionate Plum has a Light Reflectance Value (LRV) of 7.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Passionate Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Passionate Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.