Cheerful Wine by Behr paint color
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Ref. #7E405A · HDC-WR14-12

Cheerful Wine

9%LRV Value
Warm (Pink)Undertone
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Cheerful Wine HDC-WR14-12 is a pink paint color from Behr. It has a hex value of #7E405A, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Purple Cabbage from PPG (nearly identical), with 49 more equivalents across other brands.

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Cheerful Wine Technical Profile

HEX Code#7E405A
RGB126, 64, 90
LRV8.8
UndertoneWarm (Pink)
Color Familypink
BrandBehr

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Cheerful Wine in Every Brand

The closest equivalent to Cheerful Wine in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrCheerful Wine
Nearly identical
PPGPurple Cabbage

Purple Cabbage

PPG

Nearly identical

Brown Cherry

Valspar

Nearly identical

Juneberry

Sherwin-Williams

Very similar

Plum Royale

Dutch Boy

Very similar

Mulberry

Benjamin Moore

Very similar

Passionate Plum

Dunn-Edwards

Very similar

Berry Patch

Hirshfield's

Very similar

Fine Burgundy

Vista Paint

Very similar

Red Tea

Kilz

Very similar

Red Lilac

RAL

Very similar

Petal .07

Colorhouse

Visible difference

Preference Red

Farrow & Ball

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Cheerful Wine

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Cheerful Wine

#7E405A

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#916460

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Cheerful Wine

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Mulberry

Complement

Fern Gully

Cheerful Wine Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Baked Biscotti

Trim

Ultra Pure White®

Accent

This Color

Pop

Rose Wine

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

This Color

Pop

Mossy Cavern

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Silver Charm

Trim

Blanca Peak

Accent

This Color

Pop

Mirage Lake

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Cheerful Wine.

Bold Brick

Behr · 190F-6

#7F484E

Wine Not

Behr · MQ1-02

#864C58

Liaison

Behr · T15-1

#8C3F52

Rule Breaker

Behr · MQ1-01

#774E55

Spiced Potpourri

Behr · S130-6

#854668

Blood Rose

Behr · T11-4

#73404D

More pink colors from other brands

Cross-brand colors in the pink family — useful when you want a similar look from a different brand.

Razzle Dazzle

Benjamin Moore · 1348

#CA5380

Bold Sangria

PPG · 54RR 09/276

#7E3E52

Raspberry Mousse

Benjamin Moore · 2076-40

#D77DB1

Rhododendron

Benjamin Moore · 2079-50

#F3ACCC

Angelina

Benjamin Moore · 1376

#CDAFC6

Pink Peace

Vista Paint · 8202

#D7BFCB

Cheerful Wine — Frequently Asked Questions

What undertone does Cheerful Wine have?
Cheerful Wine by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cheerful Wine in your own space before committing.
What colors match Cheerful Wine from other brands?
The closest cross-brand equivalents to Cheerful Wine are Purple Cabbage by PPG (a near-identical match), Wild Plum by PPG (a near-identical match), Wild Plum by PPG (a near-identical match) — the best options for getting Cheerful Wine's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cheerful Wine?
Cheerful Wine has a Light Reflectance Value (LRV) of 8.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Cheerful Wine

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse pink Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Cheerful Wine's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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© 2026 Paint Color HQ. Color data is approximate. Always verify with physical samples before purchasing.