Ref. #661F54 · BIC-51
July Ruby
8%LRV Value
Warm (Pink)Undertone
July Ruby Technical Profile
What color is July Ruby? It's a dark warm pink with the hex code #661F54. July Ruby has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 8, July Ruby creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to July Ruby
Closest digital match based on color values. Always verify with physical samples.
Grape Jello
MPC
Very similar
Petal .07
Colorhouse
Very similar
Elderberry
Benjamin Moore
Visible difference
Joyous Song
Vista Paint
Visible difference
Joyous Song
Hirshfield's
Visible difference
Raspberry Macaroon
Kilz
Visible difference
Fabulous Grape
Sherwin-Williams
Visible difference
Comtesse
Valspar
Visible difference
Recommended Pairings
Colors That Work With July Ruby
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
July Ruby
#661F54
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#793F4D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for July Ruby
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
July Ruby Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to July Ruby.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
July Ruby — Frequently Asked Questions
What undertone does July Ruby have?
July Ruby by Behr has a warm (pink) undertone and belongs to the pink color family.
What colors match July Ruby from other brands?
The closest matches are Grape Jello by MPC (#6A1B4E), Deep Purple by MPC (#551A4D), Petal .07 by Colorhouse (#652F53). Always verify with physical samples.
What is the LRV of July Ruby?
July Ruby has an LRV of 8.0, where 0 is pure black and 100 is pure white.
Explore More with July Ruby
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why July Ruby's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.