July Ruby

Technical Profile

What color is July Ruby? It's a deep warm pink with the hex code #661F54. July Ruby is a distinctive shade in the Behr lineup, and while close cross-brand equivalents exist, its specific blend of warm tone and deep depth gives it a character worth comparing in person. July Ruby has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. July Ruby (#661F54) by Behr is a deep pink paint color with a rich, saturated presence that draws the eye. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, red is the dominant channel, which gives it a subtle rosy warmth even under different lighting conditions. At an LRV of 20 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep neutrals like this create contrast and gravitas on accent walls, exterior facades, and kitchen cabinetry, pairing well with lighter trim. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, July Ruby pairs beautifully with green tones for bold complementary contrast, or with neighboring red and purple hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Behr is unavailable in your area, close cross-brand alternatives exist from MPC, Colorhouse and others. In terms of mood and atmosphere, July Ruby delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for a wide range of interior design styles. As part of the Behr palette, July Ruby benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, July Ruby can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order July Ruby (BIC-51) directly from Behr or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.