July Ruby BIC-51 is a pink paint color from Behr. It has a hex value of #661F54, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Petal .07 from Colorhouse (very similar), with 49 more equivalents across other brands.
Ref. #661F54 · BIC-51
July Ruby
8%LRV Value
Warm (Pink)Undertone
July Ruby Technical Profile
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July Ruby in Every Brand
The closest equivalent to July Ruby in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrJuly Ruby
Very similar
ColorhousePetal .07
Petal .07
Colorhouse
Very similar
Elderberry
Benjamin Moore
Visible difference
Joyous Song
Vista Paint
Visible difference
Joyous Song
Hirshfield's
Visible difference
Raspberry Macaroon
Kilz
Visible difference
Fabulous Grape
Sherwin-Williams
Visible difference
Antiqued Fuchsia
Dutch Boy
Visible difference
Comtesse
Valspar
Visible difference
Passionate Plum
Dunn-Edwards
Visible difference
Deep Plum
PPG
Visible difference
Red Lilac
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With July Ruby
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
July Ruby
#661F54
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#793F4D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for July Ruby
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
July Ruby Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to July Ruby.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
July Ruby — Frequently Asked Questions
What undertone does July Ruby have?
July Ruby by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample July Ruby in your own space before committing.
What colors match July Ruby from other brands?
The closest cross-brand equivalents to July Ruby are Petal .07 by Colorhouse (a very close match), Elderberry by Benjamin Moore (a close match), Joyous Song by Vista Paint (a close match) — the best options for getting July Ruby's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of July Ruby?
July Ruby has a Light Reflectance Value (LRV) of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with July Ruby
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why July Ruby's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.