Preference Red 297 is a red paint color from Farrow & Ball. It has a hex value of #6D4247, estimated LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Imperial Jewel from Behr (nearly identical), with 49 more equivalents across other brands.
Farrow & Ball · #6D4247 · 297
Preference Red
8%Estimated LRV
Warm (Pink)Undertone
Preference Red Technical Profile
HEX Code#6D4247
RGB109, 66, 71
Estimated LRV7.6
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandFarrow & Ball
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Preference Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Imperial Jewel
Behr
#693E42
Close digital match
Red Red Wine
PPG
#71424A
Close digital match
Beetroot
Hirshfield's
#663F44
Close digital match
Ruby Dusk
Benjamin Moore
#6E4344
Close digital match
Jazz Berry Jam
Dunn-Edwards
#674247
Close digital match
Aged Beauty
Dutch Boy
#664043
Close digital match
Covered Bridge
Vista Paint
#6B3F3F
Similar digital color
Royal Garnet
Valspar
#653A3E
Similar digital color
Deep Maroon
Sherwin-Williams
#623F45
Similar digital color
Boysenberry Pie
Kilz
#60393B
Similar digital color
Chestnut Brown
RAL
#633A34
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Preference Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Preference Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Preference Red
#6D4247
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#886C5A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Preference Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Preference Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to Preference Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Preference Red — Frequently Asked Questions
What undertone does Preference Red have?
Preference Red by Farrow & Ball has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Preference Red from other brands?
The closest cross-brand equivalents to Preference Red are Imperial Jewel by Behr (a close digital match), Red Red Wine by PPG (a close digital match), Formal Maroon by Behr (a close digital match) — the best options for getting Preference Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Preference Red?
Preference Red has a estimated lightness value of 7.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Preference Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Preference Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.