Preference Red 297 is a red paint color from Farrow & Ball. It has a hex value of #6D4247, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Imperial Jewel from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #6D4247 · 297
Preference Red
8%LRV Value
Warm (Pink)Undertone
Preference Red Technical Profile
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Preference Red in Every Brand
The closest equivalent to Preference Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Farrow & BallPreference Red
Nearly identical
BehrImperial Jewel
Imperial Jewel
Behr
Nearly identical
Red Red Wine
PPG
Nearly identical
Beetroot
Hirshfield's
Nearly identical
Ruby Dusk
Benjamin Moore
Nearly identical
Jazz Berry Jam
Dunn-Edwards
Nearly identical
Aged Beauty
Dutch Boy
Nearly identical
Covered Bridge
Vista Paint
Very similar
Royal Garnet
Valspar
Very similar
Deep Maroon
Sherwin-Williams
Very similar
Boysenberry Pie
Kilz
Very similar
Chestnut Brown
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Preference Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Preference Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Preference Red
#6D4247
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#886C5A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Preference Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Preference Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Farrow & Ball Colors
Other Farrow & Ball colors close to Preference Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Preference Red — Frequently Asked Questions
What undertone does Preference Red have?
Preference Red by Farrow & Ball has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Preference Red in your own space before committing.
What colors match Preference Red from other brands?
The closest cross-brand equivalents to Preference Red are Imperial Jewel by Behr (a near-identical match), Red Red Wine by PPG (a near-identical match), Formal Maroon by Behr (a near-identical match) — the best options for getting Preference Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Preference Red?
Preference Red has a Light Reflectance Value (LRV) of 7.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Preference Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Preference Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.