Beetroot by Hirshfield's paint color
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Ref. #663F44 · historic-beetroot

Beetroot

7%LRV Value
Warm (Pink)Undertone
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Home/Hirshfield's/Beetroot

Beetroot Technical Profile

What color is Beetroot? It's a dark warm red with the hex code #663F44. Colors similar to Beetroot include Sherwin-Williams Deep Maroon, Farrow & Ball Preference Red, Behr Twinberry. Beetroot has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 7, Beetroot creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.

HEX Code#663F44
RGB102, 63, 68
LRV6.8
UndertoneWarm (Pink)
Color Familyred
BrandHirshfield's
Generate PaletteCompareBuy at Hirshfield's

Colors Similar to Beetroot

Closest digital match based on color values. Always verify with physical samples.

Deep Maroon

Sherwin-Williams

Nearly identical

Preference Red

Farrow & Ball

Nearly identical

Twinberry

Behr

Nearly identical

Royal Garnet

Valspar

Nearly identical

Beetroot

Vista Paint

Very similar

Gooseberry

PPG

Very similar

Boysenberry Pie

Kilz

Very similar

Ruby Dusk

Benjamin Moore

Very similar
Recommended Pairings

Colors That Work With Beetroot

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Beetroot

#663F44

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#826656

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Beetroot

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Earthly Pleasure

Complement

Nagano Pine

Beetroot Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Santo

Trim

Sugar Dust

Accent

This Color

Pop

Punky Pink

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Glass Bottle

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Indian Necklace

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Hirshfield's Colors

Other Hirshfield's colors close to Beetroot.

Kung Fu

Hirshfield's · 109

#643B42

Earthly Pleasure

Hirshfield's · 102

#693C3B

Covered Bridge

Hirshfield's · historic-covered-bridge

#6A3C3B

Otis Madiera

Hirshfield's · historic-otis-madiera

#633D38

Berry Crush

Hirshfield's · 81

#73413E

Hideaway

Hirshfield's · 137

#654637

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Empower

Vista Paint · C-1094

#AF4642

Mannequin

Dunn-Edwards · DE6043

#EEDFDD

Mardi Gras

Benjamin Moore · 1342

#BA5A6B

Hawaiian Shell

PPG · 1055-2

#F3DBD9

Merlot Magic

Vista Paint · K-1225

#AE3D55

Rose Dusk

Dunn-Edwards · DE5150

#E5A192

Beetroot — Frequently Asked Questions

What undertone does Beetroot have?
Beetroot by Hirshfield's has a warm (pink) undertone and belongs to the red color family.
What colors match Beetroot from other brands?
The closest matches are Deep Maroon by Sherwin-Williams (#623F45), Preference Red by Farrow & Ball (#6D4247), Twinberry by Behr (#694447). Always verify with physical samples.
What is the LRV of Beetroot?
Beetroot has an LRV of 6.8, where 0 is pure black and 100 is pure white.

Explore More with Beetroot

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Beetroot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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