Beetroot by Hirshfield's paint color
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Ref. #663F44 · H0001

Beetroot

7%LRV Value
Warm (Pink)Undertone
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Beetroot H0001 is a red paint color from Hirshfield's. It has a hex value of #663F44, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Aged Beauty from Dutch Boy (nearly identical), with 49 more equivalents across other brands.

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Beetroot Technical Profile

HEX Code#663F44
RGB102, 63, 68
LRV6.8
UndertoneWarm (Pink)
Color Familyred
BrandHirshfield's

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Beetroot in Every Brand

The closest equivalent to Beetroot in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Hirshfield'sBeetroot
Nearly identical
Dutch BoyAged Beauty

Aged Beauty

Dutch Boy

Nearly identical

Jazz Berry Jam

Dunn-Edwards

Nearly identical

Imperial Jewel

Behr

Nearly identical

Deep Maroon

Sherwin-Williams

Nearly identical

Preference Red

Farrow & Ball

Nearly identical

Royal Garnet

Valspar

Nearly identical

Beetroot

Vista Paint

Very similar

Gooseberry

PPG

Very similar

Boysenberry Pie

Kilz

Very similar

Ruby Dusk

Benjamin Moore

Very similar

Chestnut Brown

RAL

Visible difference

Wood .04

Colorhouse

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Beetroot

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Beetroot

#663F44

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#826656

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Beetroot

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Cordovan

Complement

Wanderlust

Beetroot Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Santo

Trim

Sugar Dust

Accent

This Color

Pop

Punky Pink

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Glass Bottle

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Island Moment

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Hirshfield's Colors

Other Hirshfield's colors close to Beetroot.

Kung Fu

Hirshfield's · 0109

#643B42

Earthly Pleasure

Hirshfield's · 0102

#693C3B

Covered Bridge

Hirshfield's · H0003

#6A3C3B

Otis Madeira

Hirshfield's · H0134

#633D38

Berry Crush

Hirshfield's · 0081

#73413E

Hideaway

Hirshfield's · 0137

#654637

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Aurora Orange

Behr · 210B-6

#F84B2F

Ibis Pink

Kilz · LH140

#CB556E

Pressed Blossoms

Valspar · 1004-8C

#E7DCDB

Rocky Cliff

Vista Paint · 8632

#DC9886

Fiesta

PPG · 1065-2

#EDD8D2

Fireside

Behr · S-G-720

#593237

Beetroot — Frequently Asked Questions

What undertone does Beetroot have?
Beetroot by Hirshfield's has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Beetroot in your own space before committing.
What colors match Beetroot from other brands?
The closest cross-brand equivalents to Beetroot are Aged Beauty by Dutch Boy (a near-identical match), Jazz Berry Jam by Dunn-Edwards (a near-identical match), Imperial Jewel by Behr (a near-identical match) — the best options for getting Beetroot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Beetroot?
Beetroot has a Light Reflectance Value (LRV) of 6.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Beetroot

See It on a Wall

Preview this color in a real room

How Much Paint?

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Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Beetroot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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