Purely Purple 144-7DB is a purple paint color from Dutch Boy. It has a hex value of #665385, estimated LRV 11 and a warm (pink) undertone. Its closest cross-brand match is African Violet from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Dutch Boy · #665385 · 144-7DB
Purely Purple
11%Estimated LRV
Warm (Pink)Undertone
Purely Purple Technical Profile
HEX Code#665385
RGB102, 83, 133
Estimated LRV10.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandDutch Boy
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Purely Purple
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
African Violet
Sherwin-Williams
#665385
Close digital match
Your Majesty
Benjamin Moore
#645184
Close digital match
Virtual Violet
Behr
#655281
Close digital match
Superstition
Kilz
#604C7F
Similar digital color
Iris Illusion
Vista Paint
#605786
Similar digital color
Royal Robe
Dunn-Edwards
#614A7B
Similar digital color
Purple Royalty
Valspar
#725889
Similar digital color
Fresh Grape Juice
PPG
#5E537A
Similar digital color
When Red Met Blue
Hirshfield's
#564375
Visible digital difference
Blue Lilac
RAL
#6C4675
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Create .06
Colorhouse
#5E3D5A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Purely Purple
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purely Purple
#665385
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986D9E
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purely Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purely Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Purely Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purely Purple — Frequently Asked Questions
What undertone does Purely Purple have?
Purely Purple by Dutch Boy has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Purely Purple from other brands?
The closest cross-brand equivalents to Purely Purple are African Violet by Sherwin-Williams (a close digital match), Your Majesty by Benjamin Moore (a close digital match), Virtual Violet by Behr (a close digital match) — the best options for getting Purely Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purely Purple?
Purely Purple has a estimated lightness value of 10.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purely Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purely Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.