Purely Purple 144-7DB is a purple paint color from Dutch Boy. It has a hex value of #665385, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is African Violet from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #665385 · 144-7DB
Purely Purple
11%LRV Value
Warm (Pink)Undertone
Purely Purple Technical Profile
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Purely Purple in Every Brand
The closest equivalent to Purely Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dutch BoyPurely Purple
Nearly identical
Sherwin-WilliamsAfrican Violet
African Violet
Sherwin-Williams
Nearly identical
Your Majesty
Benjamin Moore
Nearly identical
Virtual Violet
Behr
Nearly identical
Superstition
Kilz
Very similar
Iris Illusion
Vista Paint
Very similar
Royal Robe
Dunn-Edwards
Very similar
Purple Royalty
Valspar
Very similar
Fresh Grape Juice
PPG
Very similar
When Red Met Blue
Hirshfield's
Visible difference
Blue Lilac
RAL
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Create .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Purely Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Purely Purple
#665385
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986D9E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Purely Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Purely Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Purely Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Purely Purple — Frequently Asked Questions
What undertone does Purely Purple have?
Purely Purple by Dutch Boy has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Purely Purple in your own space before committing.
What colors match Purely Purple from other brands?
The closest cross-brand equivalents to Purely Purple are African Violet by Sherwin-Williams (a near-identical match), Your Majesty by Benjamin Moore (a near-identical match), Virtual Violet by Behr (a near-identical match) — the best options for getting Purely Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Purely Purple?
Purely Purple has a Light Reflectance Value (LRV) of 10.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Purely Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Purely Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.