African Violet by Sherwin-Williams paint color
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Ref. #665385 · 6982

African Violet

11%LRV Value
Warm (Pink)Undertone
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African Violet 6982 is a purple paint color from Sherwin-Williams. It has a hex value of #665385, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Purely Purple from Dutch Boy (nearly identical), with 49 more equivalents across other brands.

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African Violet Technical Profile

HEX Code#665385
RGB102, 83, 133
LRV10.7
UndertoneWarm (Pink)
Color Familypurple
BrandSherwin-Williams

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Order a peel-and-stick sample of African VioletBuy at Sherwin-WilliamsSamples & supplies on Amazon

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African Violet in Every Brand

The closest equivalent to African Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Sherwin-WilliamsAfrican Violet
Nearly identical
Dutch BoyPurely Purple

Purely Purple

Dutch Boy

Nearly identical

Your Majesty

Benjamin Moore

Nearly identical

Virtual Violet

Behr

Nearly identical

Superstition

Kilz

Very similar

Iris Illusion

Vista Paint

Very similar

Royal Robe

Dunn-Edwards

Very similar

Purple Royalty

Valspar

Very similar

Fresh Grape Juice

PPG

Very similar

When Red Met Blue

Hirshfield's

Visible difference

Blue Lilac

RAL

Visible difference

Blue Maize

Farrow & Ball

Visible difference

Create .06

Colorhouse

Visible difference

Seeing a close call? Order a peel-and-stick sample of African Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With African Violet

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

African Violet

#665385

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#986D9E

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for African Violet

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Vigorous Violet

Complement

Bamboo Forest

African Violet Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Silver Peony

Trim

UltraWhite

Accent

This Color

Pop

Lavish Lavender

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Starry Night

Trim

UltraWhite

Accent

This Color

Pop

Baguette

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Spatial White

Trim

UltraWhite

Accent

This Color

Pop

Outrageous Green

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Sherwin-Williams Colors

Other Sherwin-Williams colors close to African Violet.

Gutsy Grape

Sherwin-Williams · 6980

#705284

Plummy

Sherwin-Williams · 6558

#675A75

Impulsive Purple

Sherwin-Williams · 6832

#624977

Purple Passage

Sherwin-Williams · 6551

#645E77

Passionate Purple

Sherwin-Williams · 6981

#795484

Mesmerize

Sherwin-Williams · 6544

#5D657B

More purple colors from other brands

Cross-brand colors in the purple family — useful when you want a similar look from a different brand.

Chateau Rose

Behr · 660A-2

#E6D9FC

Royal Robe

Dunn-Edwards · DE5972

#614A7B

Pink Ivory

Valspar · 8002-2B

#DFC4D8

Peppy Purple

Dunn-Edwards · DEFD04

#744A81

Rose Glow

Behr · 680C-3

#E9CFF7

Royal Iris

PPG · 43RB 07/249

#5D426A

African Violet — Frequently Asked Questions

What undertone does African Violet have?
African Violet by Sherwin-Williams has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample African Violet in your own space before committing.
What colors match African Violet from other brands?
The closest cross-brand equivalents to African Violet are Purely Purple by Dutch Boy (a near-identical match), Your Majesty by Benjamin Moore (a near-identical match), Virtual Violet by Behr (a near-identical match) — the best options for getting African Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of African Violet?
African Violet has a Light Reflectance Value (LRV) of 10.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with African Violet

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse purple Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why African Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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