African Violet 6982 is a purple paint color from Sherwin-Williams. It has a hex value of #665385, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Purely Purple from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #665385 · 6982
African Violet
11%LRV Value
Warm (Pink)Undertone
African Violet Technical Profile
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African Violet in Every Brand
The closest equivalent to African Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsAfrican Violet
Nearly identical
Dutch BoyPurely Purple
Purely Purple
Dutch Boy
Nearly identical
Your Majesty
Benjamin Moore
Nearly identical
Virtual Violet
Behr
Nearly identical
Superstition
Kilz
Very similar
Iris Illusion
Vista Paint
Very similar
Royal Robe
Dunn-Edwards
Very similar
Purple Royalty
Valspar
Very similar
Fresh Grape Juice
PPG
Very similar
When Red Met Blue
Hirshfield's
Visible difference
Blue Lilac
RAL
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Create .06
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of African Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With African Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
African Violet
#665385
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986D9E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for African Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
African Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to African Violet.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
African Violet — Frequently Asked Questions
What undertone does African Violet have?
African Violet by Sherwin-Williams has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample African Violet in your own space before committing.
What colors match African Violet from other brands?
The closest cross-brand equivalents to African Violet are Purely Purple by Dutch Boy (a near-identical match), Your Majesty by Benjamin Moore (a near-identical match), Virtual Violet by Behr (a near-identical match) — the best options for getting African Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of African Violet?
African Violet has a Light Reflectance Value (LRV) of 10.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with African Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why African Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.