Berry Jam 640B-7 is a blue paint color from Behr. It has a hex value of #4940B6, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Kinetic Energy from Dunn-Edwards (very similar), with 49 more equivalents across other brands.
Ref. #4940B6 · 640B-7
Berry Jam
11%LRV Value
Warm (Pink)Undertone
Berry Jam Technical Profile
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Berry Jam in Every Brand
The closest equivalent to Berry Jam in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrBerry Jam
Very similar
Dunn-EdwardsKinetic Energy
Kinetic Energy
Dunn-Edwards
Very similar
Blue Royale
Dutch Boy
Visible difference
Petulant Pat
Vista Paint
Visible difference
Blue Ember
Valspar
Visible difference
Crushed Velvet
PPG
Visible difference
Scandinavian Blue
Benjamin Moore
Visible difference
Blue Highlight
Hirshfield's
Visible difference
Petal .05
Colorhouse
Visible difference
Morning Glory
Sherwin-Williams
Visible difference
Sapphire Sequin
Kilz
Visible difference
Hague Blue
Farrow & Ball
Visible difference
Brillant Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Berry Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Berry Jam
#4940B6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9976B3
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Berry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Berry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Berry Jam.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Berry Jam — Frequently Asked Questions
What undertone does Berry Jam have?
Berry Jam by Behr has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Berry Jam in your own space before committing.
What colors match Berry Jam from other brands?
The closest cross-brand equivalents to Berry Jam are Kinetic Energy by Dunn-Edwards (a very close match), Blue Royale by Dutch Boy (a close match), Petulant Pat by Vista Paint (a close match) — the best options for getting Berry Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Berry Jam?
Berry Jam has a Light Reflectance Value (LRV) of 11.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Berry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Berry Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.