Berry Jam 640B-7 is a purple paint color from Behr. It has a hex value of #4940B6, estimated LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Kinetic Energy from Dunn-Edwards (very similar), with 49 more equivalents across other brands.
Behr · #4940B6 · 640B-7
Berry Jam
11%Estimated LRV
Warm (Pink)Undertone
Berry Jam Technical Profile
HEX Code#4940B6
RGB73, 64, 182
Estimated LRV11.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Berry Jam
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Kinetic Energy
Dunn-Edwards
#2A39B0
Similar digital color
Blue Royale
Dutch Boy
#243F90
Visible digital difference
Petulant Pat
Vista Paint
#50498A
Visible digital difference
Blue Ember
Valspar
#4C5192
Visible digital difference
Crushed Velvet
PPG
#445397
Visible digital difference
Scandinavian Blue
Benjamin Moore
#4F4F8D
Visible digital difference
Blue Highlight
Hirshfield's
#324A8B
Visible digital difference
Petal .05
Colorhouse
#1F4992
Visible digital difference
Morning Glory
Sherwin-Williams
#3C4C80
Visible digital difference
Sapphire Sequin
Kilz
#4B568A
Visible digital difference
Hague Blue
Farrow & Ball
#3D4E57
Visible digital difference
Brillant Blue
RAL
#3E5F8A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Berry Jam
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Berry Jam
#4940B6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9976B3
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Berry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Berry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Berry Jam.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Berry Jam — Frequently Asked Questions
What undertone does Berry Jam have?
Berry Jam by Behr has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Berry Jam from other brands?
The closest cross-brand equivalents to Berry Jam are Kinetic Energy by Dunn-Edwards (a very close match), Blue Royale by Dutch Boy (a close match), Petulant Pat by Vista Paint (a close match) — the best options for getting Berry Jam's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Berry Jam?
Berry Jam has a estimated lightness value of 11.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Berry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Berry Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.