Ref. #4940B6 · 640B-7
Berry Jam
11%LRV Value
Warm (Pink)Undertone
Berry Jam Technical Profile
What color is Berry Jam? It's a dark warm blue with the hex code #4940B6. Berry Jam has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 11, Berry Jam creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites like Chantilly Lace, walnut or rift-cut oak floors, and brushed nickel or polished chrome hardware. Brass accents add warmth for a layered look. Blues stay crisp under 4000K+ cool LEDs. Under 2700K warm bulbs they can read grayer or shift slightly purple — particularly true for mid-tone and saturated blues.
Colors Similar to Berry Jam
Closest digital match based on color values. Always verify with physical samples.
Amethyst Met.
MPC
Visible difference
Blue Royale
Dutch Boy
Visible difference
Petulant Pat
Vista Paint
Visible difference
Blue Ember
Valspar
Visible difference
Crushed Velvet
PPG
Visible difference
Beaded Blue
Dunn-Edwards
Visible difference
Scandinavian Blue
Benjamin Moore
Visible difference
Blue Highlight
Hirshfield's
Visible difference
Recommended Pairings
Colors That Work With Berry Jam
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Berry Jam
#4940B6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9976B3
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Berry Jam
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Berry Jam Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Berry Jam.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Berry Jam — Frequently Asked Questions
What undertone does Berry Jam have?
Berry Jam by Behr has a warm (pink) undertone and belongs to the blue color family.
What colors match Berry Jam from other brands?
The closest matches are Amethyst Met. by MPC (#624BA0), Trillium Blue Met. by MPC (#6F4BA9), Blue Royale by Dutch Boy (#243F90). Always verify with physical samples.
What is the LRV of Berry Jam?
Berry Jam has an LRV of 11.0, where 0 is pure black and 100 is pure white.
Explore More with Berry Jam
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Berry Jam's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.