Seduction 1399 is a purple paint color from Benjamin Moore. It has a hex value of #6D5A8E, LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Rollick from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #6D5A8E · 1399
Seduction
13%LRV Value
Warm (Pink)Undertone
Seduction Technical Profile
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Seduction in Every Brand
The closest equivalent to Seduction in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreSeduction
Nearly identical
ValsparRollick
Rollick
Valspar
Nearly identical
African Violet
Sherwin-Williams
Very similar
Purely Purple
Dutch Boy
Very similar
Plum Royale
Behr
Very similar
Concord Jam
Dunn-Edwards
Very similar
Iris Illusion
Vista Paint
Very similar
Super Violet
Kilz
Very similar
Reign Over Me
PPG
Very similar
Purple Spire
Hirshfield's
Visible difference
Blue Lilac
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Seduction — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Seduction
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Seduction
#6D5A8E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9E77A4
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Seduction
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Seduction Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Seduction.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Seduction — Frequently Asked Questions
What undertone does Seduction have?
Seduction by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Seduction in your own space before committing.
What colors match Seduction from other brands?
The closest cross-brand equivalents to Seduction are Rollick by Valspar (a near-identical match), Purple Royalty by Valspar (a very close match), African Violet by Sherwin-Williams (a very close match) — the best options for getting Seduction's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Seduction?
Seduction has a Light Reflectance Value (LRV) of 12.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Seduction
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Seduction's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.