Seduction 1399 is a purple paint color from Benjamin Moore. It has a hex value of #6D5A8E, estimated LRV 13 and a warm (pink) undertone. Its closest cross-brand match is Rollick from Valspar (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #6D5A8E · 1399
Seduction
13%Estimated LRV
Warm (Pink)Undertone
Seduction Technical Profile
HEX Code#6D5A8E
RGB109, 90, 142
Estimated LRV12.5
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Seduction
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rollick
Valspar
#745A92
Close digital match
African Violet
Sherwin-Williams
#665385
Similar digital color
Purely Purple
Dutch Boy
#665385
Similar digital color
Plum Royale
Behr
#785F91
Similar digital color
Concord Jam
Dunn-Edwards
#695A82
Similar digital color
Iris Illusion
Vista Paint
#605786
Similar digital color
Super Violet
Kilz
#6F5782
Similar digital color
Reign Over Me
PPG
#76679E
Similar digital color
Purple Spire
Hirshfield's
#746F9D
Visible digital difference
Blue Lilac
RAL
#6C4675
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Seduction — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Seduction
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Seduction
#6D5A8E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9E77A4
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Seduction
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Seduction Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Seduction.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Seduction — Frequently Asked Questions
What undertone does Seduction have?
Seduction by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Seduction from other brands?
The closest cross-brand equivalents to Seduction are Rollick by Valspar (a close digital match), Purple Royalty by Valspar (a very close match), African Violet by Sherwin-Williams (a very close match) — the best options for getting Seduction's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Seduction?
Seduction has a estimated lightness value of 12.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Seduction
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Seduction's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.