Wild Orchid 2072-40 is a gray paint color from Benjamin Moore. It has a hex value of #967F9A, LRV 24 and a warm (pink) undertone. Its closest cross-brand match is Purple Foxglove Flower from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #967F9A · 2072-40
Wild Orchid
24%LRV Value
Warm (Pink)Undertone
Wild Orchid Technical Profile
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Wild Orchid in Every Brand
The closest equivalent to Wild Orchid in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreWild Orchid
Nearly identical
PPGPurple Foxglove Flower
Purple Foxglove Flower
PPG
Nearly identical
Imagine That
Hirshfield's
Nearly identical
Persian Rose
Kilz
Nearly identical
Evening Lilac
Valspar
Nearly identical
Imagine That
Vista Paint
Nearly identical
Spiny Urchin
Dutch Boy
Very similar
Muted Berry
Dunn-Edwards
Very similar
Violet Bouquet
Behr
Very similar
Radiant Lilac
Sherwin-Williams
Very similar
Pastel Violet
RAL
Visible difference
Brassica
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Wild Orchid — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wild Orchid
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Orchid
#967F9A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD859F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Orchid
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Orchid Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Wild Orchid.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Wild Orchid — Frequently Asked Questions
What undertone does Wild Orchid have?
Wild Orchid by Benjamin Moore has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wild Orchid in your own space before committing.
What colors match Wild Orchid from other brands?
The closest cross-brand equivalents to Wild Orchid are Purple Foxglove Flower by PPG (a near-identical match), Imagine That by Hirshfield's (a near-identical match), Persian Rose by Kilz (a near-identical match) — the best options for getting Wild Orchid's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Orchid?
Wild Orchid has a Light Reflectance Value (LRV) of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Orchid
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Orchid's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.