Wild Orchid 2072-40 is a gray paint color from Benjamin Moore. It has a hex value of #967F9A, estimated LRV 24 and a warm (pink) undertone. Its closest cross-brand match is Purple Foxglove Flower from PPG (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #967F9A · 2072-40
Wild Orchid
24%Estimated LRV
Warm (Pink)Undertone
Wild Orchid Technical Profile
HEX Code#967F9A
RGB150, 127, 154
Estimated LRV24.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Wild Orchid
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Purple Foxglove Flower
PPG
#957D9A
Close digital match
Imagine That
Hirshfield's
#947C98
Close digital match
Persian Rose
Kilz
#97829A
Close digital match
Evening Lilac
Valspar
#917E99
Close digital match
Imagine That
Vista Paint
#927A96
Close digital match
Spiny Urchin
Dutch Boy
#9984A2
Similar digital color
Muted Berry
Dunn-Edwards
#91788C
Similar digital color
Violet Bouquet
Behr
#A18196
Similar digital color
Radiant Lilac
Sherwin-Williams
#A489A0
Similar digital color
Pastel Violet
RAL
#A47D90
Visible digital difference
Brassica
Farrow & Ball
#8D8089
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Wild Orchid — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Wild Orchid
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Orchid
#967F9A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD859F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Orchid
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Orchid Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Wild Orchid.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Wild Orchid — Frequently Asked Questions
What undertone does Wild Orchid have?
Wild Orchid by Benjamin Moore has a warm (pink) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Wild Orchid from other brands?
The closest cross-brand equivalents to Wild Orchid are Purple Foxglove Flower by PPG (a close digital match), Imagine That by Hirshfield's (a close digital match), Persian Rose by Kilz (a close digital match) — the best options for getting Wild Orchid's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Orchid?
Wild Orchid has a estimated lightness value of 24.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Orchid
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Orchid's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.