Gentle Violet 2071-20 is a purple paint color from Benjamin Moore. It has a hex value of #533D69, LRV 6 and a warm (pink) undertone. Its closest cross-brand match is Sumptuous Purple from Valspar (very similar), with 49 more equivalents across other brands.
Ref. #533D69 · 2071-20
Gentle Violet
6%LRV Value
Warm (Pink)Undertone
Gentle Violet Technical Profile
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Gentle Violet in Every Brand
The closest equivalent to Gentle Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreGentle Violet
Very similar
ValsparSumptuous Purple
Sumptuous Purple
Valspar
Very similar
Passion’s Plea
Vista Paint
Very similar
When Red Met Blue
Hirshfield's
Very similar
Royal Iris
PPG
Very similar
Izmir Purple
Sherwin-Williams
Very similar
Exotic Eggplant
Behr
Very similar
Aster Purple
Dutch Boy
Very similar
Grand Purple
Dunn-Edwards
Very similar
Rich Sari
Kilz
Very similar
Blue Lilac
RAL
Visible difference
Create .06
Colorhouse
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Gentle Violet — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Gentle Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Gentle Violet
#533D69
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#825782
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Gentle Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Gentle Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Gentle Violet.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Gentle Violet — Frequently Asked Questions
What undertone does Gentle Violet have?
Gentle Violet by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Gentle Violet in your own space before committing.
What colors match Gentle Violet from other brands?
The closest cross-brand equivalents to Gentle Violet are Sumptuous Purple by Valspar (a very close match), Passion’s Plea by Vista Paint (a very close match), When Red Met Blue by Vista Paint (a very close match) — the best options for getting Gentle Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Gentle Violet?
Gentle Violet has a Light Reflectance Value (LRV) of 6.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Gentle Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Gentle Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.