Grape Gum by Benjamin Moore paint color
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Ref. #423E6E · 2068-20

Grape Gum

6%LRV Value
Warm (Pink)Undertone
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Grape Gum Technical Profile

What color is Grape Gum? It's a dark warm blue with the hex code #423E6E. Colors similar to Grape Gum include Behr Napa Grape, Hirshfield's Hot Sauna, Kilz Renaissance Tapestry. Grape Gum has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 6, Grape Gum creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with cool whites like Chantilly Lace, walnut or rift-cut oak floors, and brushed nickel or polished chrome hardware. Brass accents add warmth for a layered look. Blues stay crisp under 4000K+ cool LEDs. Under 2700K warm bulbs they can read grayer or shift slightly purple — particularly true for mid-tone and saturated blues.

HEX Code#423E6E
RGB66, 62, 110
LRV5.7
UndertoneWarm (Pink)
Color Familyblue
BrandBenjamin Moore
Generate PaletteCompareBuy at Benjamin Moore

Colors Similar to Grape Gum

Closest digital match based on color values. Always verify with physical samples.

Napa Grape

Behr

Nearly identical

Hot Sauna

Hirshfield's

Very similar

Renaissance Tapestry

Kilz

Very similar

Georgian Court

Vista Paint

Very similar

Spirit Blue

Valspar

Very similar

Valiant Violet

Sherwin-Williams

Very similar

Cobalt

Dunn-Edwards

Very similar

Royal Purple

MPC

Very similar
Recommended Pairings

Colors That Work With Grape Gum

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Grape Gum

#423E6E

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#735986

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Grape Gum

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Renaissance Tapestry

Complement

Wild Jungle

Grape Gum Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Slip

Trim

Snow White

Accent

This Color

Pop

Charmed Violet

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Blue Lace

Trim

Chantilly Lace

Accent

This Color

Pop

Lenape Trail

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Slip

Trim

Chantilly Lace

Accent

This Color

Pop

Limeade

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Grape Gum.

Wizard

Benjamin Moore · CC-966

#41476E

Blue Grotto

Benjamin Moore · CC-964

#363A64

Starry Night Blue

Benjamin Moore · 2067-20

#344177

Stunning

Benjamin Moore · 826

#424B63

Jet Blue

Benjamin Moore · CC-870

#424B63

Gentle Violet

Benjamin Moore · 2071-20

#533D69

More blue colors from other brands

Cross-brand colors in the blue family — useful when you want a similar look from a different brand.

Cat's Meow

Valspar · 8004-38C

#9FB4BD

Hot Sauna

Hirshfield's · 1271

#3F3F75

Slumber

Valspar · 4007-9C

#98C8EA

Mojave Aster

MPC · MP3342

#4B6887

Utah Sky

Behr · 560A-3

#B1EBFB

Glacier Mist

Valspar · 4005-3B

#AEBECE

Grape Gum — Frequently Asked Questions

What undertone does Grape Gum have?
Grape Gum by Benjamin Moore has a warm (pink) undertone and belongs to the blue color family.
What colors match Grape Gum from other brands?
The closest matches are Napa Grape by Behr (#403F6B), Hot Sauna by Hirshfield's (#3F3F75), Renaissance Tapestry by Kilz (#48436D). Always verify with physical samples.
What is the LRV of Grape Gum?
Grape Gum has an LRV of 5.7, where 0 is pure black and 100 is pure white.

Explore More with Grape Gum

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse blue Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Grape Gum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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