Grape Gum 2068-20 is a blue paint color from Benjamin Moore. It has a hex value of #423E6E, LRV 6 and a warm (pink) undertone. Its closest cross-brand match is Napa Grape from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #423E6E · 2068-20
Grape Gum
6%LRV Value
Warm (Pink)Undertone
Grape Gum Technical Profile
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Grape Gum in Every Brand
The closest equivalent to Grape Gum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreGrape Gum
Nearly identical
BehrNapa Grape
Napa Grape
Behr
Nearly identical
Hot Sauna
Hirshfield's
Very similar
Renaissance Tapestry
Kilz
Very similar
Georgian Court
Vista Paint
Very similar
Spirit Blue
Valspar
Very similar
Valiant Violet
Sherwin-Williams
Very similar
Clematis Blue
Dunn-Edwards
Very similar
Garden Iris
Dutch Boy
Very similar
Imperial Purple
PPG
Very similar
Blue Maize
Farrow & Ball
Visible difference
Night Blue
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Grape Gum — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Grape Gum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Gum
#423E6E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#735986
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Gum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Gum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Grape Gum.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Grape Gum — Frequently Asked Questions
What undertone does Grape Gum have?
Grape Gum by Benjamin Moore has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Grape Gum in your own space before committing.
What colors match Grape Gum from other brands?
The closest cross-brand equivalents to Grape Gum are Napa Grape by Behr (a near-identical match), Hot Sauna by Hirshfield's (a very close match), Renaissance Tapestry by Kilz (a very close match) — the best options for getting Grape Gum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Gum?
Grape Gum has a Light Reflectance Value (LRV) of 5.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Grape Gum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Gum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.