Grape Gum 2068-20 is a purple paint color from Benjamin Moore. It has a hex value of #423E6E, estimated LRV 6 and a warm (pink) undertone. Its closest cross-brand match is Napa Grape from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #423E6E · 2068-20
Grape Gum
6%Estimated LRV
Warm (Pink)Undertone
Grape Gum Technical Profile
HEX Code#423E6E
RGB66, 62, 110
Estimated LRV5.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypurple
BrandBenjamin Moore
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Grape Gum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Napa Grape
Behr
#403F6B
Close digital match
Hot Sauna
Hirshfield's
#3F3F75
Similar digital color
Renaissance Tapestry
Kilz
#48436D
Similar digital color
Georgian Court
Vista Paint
#3E3A74
Similar digital color
Spirit Blue
Valspar
#49456F
Similar digital color
Valiant Violet
Sherwin-Williams
#3E4371
Similar digital color
Clematis Blue
Dunn-Edwards
#3B3F66
Similar digital color
Garden Iris
Dutch Boy
#424669
Similar digital color
Imperial Purple
PPG
#534A77
Similar digital color
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Night Blue
RAL
#252850
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Grape Gum — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Grape Gum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Grape Gum
#423E6E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#735986
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Grape Gum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Grape Gum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Grape Gum.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Grape Gum — Frequently Asked Questions
What undertone does Grape Gum have?
Grape Gum by Benjamin Moore has a warm (pink) undertone and sits in the purple color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Grape Gum from other brands?
The closest cross-brand equivalents to Grape Gum are Napa Grape by Behr (a close digital match), Hot Sauna by Hirshfield's (a very close match), Renaissance Tapestry by Kilz (a very close match) — the best options for getting Grape Gum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Grape Gum?
Grape Gum has a estimated lightness value of 5.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Grape Gum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Grape Gum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.