Dusty Violet 90BB 19/267 is a blue paint color from PPG. It has a hex value of #7370A3, LRV 18 and a warm (pink) undertone. Its closest cross-brand match is Plum Berry from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #7370A3 · 90BB 19/267
Dusty Violet
18%LRV Value
Warm (Pink)Undertone
Dusty Violet Technical Profile
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Dusty Violet in Every Brand
The closest equivalent to Dusty Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGDusty Violet
Nearly identical
Vista PaintPlum Berry
Plum Berry
Vista Paint
Nearly identical
Purple Spire
Hirshfield's
Nearly identical
Purple Potion
Behr
Very similar
Sentimental
Dunn-Edwards
Very similar
Forget‐Me‐Not
Sherwin-Williams
Very similar
Mystical Purple
Kilz
Very similar
Inky Glaze
Dutch Boy
Very similar
Bravo!
Valspar
Visible difference
Pearl Violet
RAL
Visible difference
Purple Heart
Benjamin Moore
Visible difference
Wine Dark
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Dusty Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Dusty Violet
#7370A3
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9B85AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Dusty Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Dusty Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Dusty Violet.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Dusty Violet — Frequently Asked Questions
What undertone does Dusty Violet have?
Dusty Violet by PPG has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Dusty Violet in your own space before committing.
What colors match Dusty Violet from other brands?
The closest cross-brand equivalents to Dusty Violet are Plum Berry by Vista Paint (a near-identical match), Purple Spire by Hirshfield's (a near-identical match), Purple Spire by Vista Paint (a near-identical match) — the best options for getting Dusty Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Dusty Violet?
Dusty Violet has a Light Reflectance Value (LRV) of 17.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Dusty Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Dusty Violet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.