Positively Purple 4002-8B is a neutral paint color from Valspar. It has a hex value of #7D80A5, LRV 23 and a cool (violet) undertone. Its closest cross-brand match is Fanciful Violet from Dutch Boy (very similar), with 49 more equivalents across other brands.
Ref. #7D80A5 · 4002-8B
Positively Purple
23%LRV Value
Cool (Violet)Undertone
Positively Purple Technical Profile
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Positively Purple in Every Brand
The closest equivalent to Positively Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
ValsparPositively Purple
Very similar
Dutch BoyFanciful Violet
Fanciful Violet
Dutch Boy
Very similar
Bossa Nova Blue
Dunn-Edwards
Very similar
Lavender Blossom
Kilz
Very similar
Premiere Purple
Vista Paint
Very similar
Queen's Wreath
Benjamin Moore
Very similar
Gothic Amethyst
Behr
Very similar
Purple Twilight
PPG
Very similar
Queen of Sheba
Hirshfield's
Visible difference
Soulful Blue
Sherwin-Williams
Visible difference
Pearl Violet
RAL
Visible difference
Brassica
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Positively Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Positively Purple
#7D80A5
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9685AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Positively Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Positively Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Positively Purple.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Positively Purple — Frequently Asked Questions
What undertone does Positively Purple have?
Positively Purple by Valspar has a cool (violet) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Positively Purple in your own space before committing.
What colors match Positively Purple from other brands?
The closest cross-brand equivalents to Positively Purple are Fanciful Violet by Dutch Boy (a very close match), Aster Eve by Dutch Boy (a very close match), Bossa Nova Blue by Dunn-Edwards (a very close match) — the best options for getting Positively Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Positively Purple?
Positively Purple has a Light Reflectance Value (LRV) of 22.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Positively Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Positively Purple's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.