Plum Berry 7198 is a neutral paint color from Vista Paint. It has a hex value of #75709E, LRV 18 and a warm (pink) undertone. Its closest cross-brand match is Purple Spire from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #75709E · 7198
Plum Berry
18%LRV Value
Warm (Pink)Undertone
Plum Berry Technical Profile
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Plum Berry in Every Brand
The closest equivalent to Plum Berry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintPlum Berry
Nearly identical
Hirshfield'sPurple Spire
Purple Spire
Hirshfield's
Nearly identical
Dusty Violet
PPG
Nearly identical
Forget‐Me‐Not
Sherwin-Williams
Very similar
Mystical Purple
Kilz
Very similar
Sentimental
Dunn-Edwards
Very similar
Peruvian Violet
Behr
Very similar
Velvet Evening
Valspar
Very similar
Cheerful Crocus
Dutch Boy
Very similar
Pearl Violet
RAL
Very similar
Purple Heart
Benjamin Moore
Visible difference
Wine Dark
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Berry
#75709E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9D85AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Plum Berry.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Plum Berry — Frequently Asked Questions
What undertone does Plum Berry have?
Plum Berry by Vista Paint has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Berry in your own space before committing.
What colors match Plum Berry from other brands?
The closest cross-brand equivalents to Plum Berry are Purple Spire by Hirshfield's (a near-identical match), Dusty Violet by PPG (a near-identical match), Forget‐Me‐Not by Sherwin-Williams (a very close match) — the best options for getting Plum Berry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Berry?
Plum Berry has a Light Reflectance Value (LRV) of 17.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.