Venture Violet 6970 is a blue paint color from Sherwin-Williams. It has a hex value of #7381B3 and estimated LRV 23. Its closest cross-brand match is Heather Highland from PPG (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #7381B3 · 6970
Venture Violet
23%Estimated LRV
Venture Violet Technical Profile
HEX Code#7381B3
RGB115, 129, 179
Estimated LRV22.6
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Venture Violet
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Heather Highland
PPG
#6F7EB9
Close digital match
Beautified Blue
Dutch Boy
#7085B8
Similar digital color
Live Jazz
Behr
#7B83C0
Similar digital color
Simply Purple
Valspar
#7D83BD
Similar digital color
Lavender Blossom
Kilz
#7C80AF
Similar digital color
Twilight Twinkle
Dunn-Edwards
#7B85C6
Similar digital color
California Lilac
Benjamin Moore
#8085BF
Similar digital color
Regal Azure
Hirshfield's
#6A76AF
Similar digital color
Mood Mode
Vista Paint
#7F8CC7
Similar digital color
Cook's Blue
Farrow & Ball
#6A90B4
Visible digital difference
Pigeon Blue
RAL
#606E8C
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Venture Violet
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Venture Violet
#7381B3
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9085AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Venture Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Venture Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Venture Violet.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Venture Violet — Frequently Asked Questions
What colors match Venture Violet from other brands?
The closest cross-brand equivalents to Venture Violet are Heather Highland by PPG (a close digital match), Beautified Blue by Dutch Boy (a very close match), Live Jazz by Behr (a very close match) — the best options for getting Venture Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Venture Violet?
Venture Violet has a estimated lightness value of 22.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Venture Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Venture Violet depends on the room. Here's how to choose.