Venture Violet 6970 is a blue paint color from Sherwin-Williams. It has a hex value of #7381B3 and LRV 23. Its closest cross-brand match is Heather Highland from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #7381B3 · 6970
Venture Violet
23%LRV Value
Venture Violet Technical Profile
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Venture Violet in Every Brand
The closest equivalent to Venture Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsVenture Violet
Nearly identical
PPGHeather Highland
Heather Highland
PPG
Nearly identical
Beautified Blue
Dutch Boy
Very similar
Live Jazz
Behr
Very similar
Simply Purple
Valspar
Very similar
Lavender Blossom
Kilz
Very similar
Twilight Twinkle
Dunn-Edwards
Very similar
California Lilac
Benjamin Moore
Very similar
Regal Azure
Hirshfield's
Very similar
Mood Mode
Vista Paint
Very similar
Cook's Blue
Farrow & Ball
Visible difference
Pigeon Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Venture Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Venture Violet
#7381B3
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9085AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Venture Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Venture Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Venture Violet.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Venture Violet — Frequently Asked Questions
What colors match Venture Violet from other brands?
The closest cross-brand equivalents to Venture Violet are Heather Highland by PPG (a near-identical match), Beautified Blue by Dutch Boy (a very close match), Live Jazz by Behr (a very close match) — the best options for getting Venture Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Venture Violet?
Venture Violet has a Light Reflectance Value (LRV) of 22.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Venture Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Venture Violet depends on the room. Here's how to choose.