Simply Purple 4004-10B is a blue paint color from Valspar. It has a hex value of #7D83BD, LRV 24 and a warm (pink) undertone. Its closest cross-brand match is California Lilac from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #7D83BD · 4004-10B
Simply Purple
24%LRV Value
Warm (Pink)Undertone
Simply Purple Technical Profile
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Simply Purple in Every Brand
The closest equivalent to Simply Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
ValsparSimply Purple
Nearly identical
Benjamin MooreCalifornia Lilac
California Lilac
Benjamin Moore
Nearly identical
Live Jazz
Behr
Nearly identical
Magical Moment
PPG
Nearly identical
Twilight Twinkle
Dunn-Edwards
Very similar
Lavender Blossom
Kilz
Very similar
Mood Mode
Vista Paint
Very similar
Fanciful Violet
Dutch Boy
Very similar
Bailey Bells
Hirshfield's
Very similar
Dahlia
Sherwin-Williams
Visible difference
Pearl Violet
RAL
Visible difference
Cook's Blue
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Simply Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Simply Purple
#7D83BD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9585AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Simply Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Simply Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Valspar Colors
Other Valspar colors close to Simply Purple.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Simply Purple — Frequently Asked Questions
What undertone does Simply Purple have?
Simply Purple by Valspar has a warm (pink) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Simply Purple in your own space before committing.
What colors match Simply Purple from other brands?
The closest cross-brand equivalents to Simply Purple are California Lilac by Benjamin Moore (a near-identical match), Live Jazz by Behr (a near-identical match), Magical Moment by PPG (a near-identical match) — the best options for getting Simply Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Simply Purple?
Simply Purple has a Light Reflectance Value (LRV) of 24.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Simply Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Simply Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.