Deep Empire Blue 50BB 22/143 is a gray paint color from PPG. It has a hex value of #767E99, LRV 21 and a cool (violet) undertone. Its closest cross-brand match is Charismatic from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #767E99 · 50BB 22/143
Deep Empire Blue
21%LRV Value
Cool (Violet)Undertone
Deep Empire Blue Technical Profile
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Deep Empire Blue in Every Brand
The closest equivalent to Deep Empire Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGDeep Empire Blue
Nearly identical
Dutch BoyCharismatic
Charismatic
Dutch Boy
Nearly identical
Your Shadow
Dunn-Edwards
Very similar
Queen's Wreath
Benjamin Moore
Very similar
Soulful Blue
Sherwin-Williams
Very similar
Premiere Purple
Vista Paint
Very similar
Classy Plum
Behr
Very similar
Puttin' on the Ritz
Valspar
Very similar
Magical Twilight
Kilz
Very similar
Slate Tint
Hirshfield's
Visible difference
Pigeon Blue
RAL
Visible difference
Cook's Blue
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Deep Empire Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deep Empire Blue
#767E99
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9085AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deep Empire Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deep Empire Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Deep Empire Blue.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Deep Empire Blue — Frequently Asked Questions
What undertone does Deep Empire Blue have?
Deep Empire Blue by PPG has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Deep Empire Blue in your own space before committing.
What colors match Deep Empire Blue from other brands?
The closest cross-brand equivalents to Deep Empire Blue are Charismatic by Dutch Boy (a near-identical match), Aster Eve by Dutch Boy (a very close match), Your Shadow by Dunn-Edwards (a very close match) — the best options for getting Deep Empire Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deep Empire Blue?
Deep Empire Blue has a Light Reflectance Value (LRV) of 21.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Deep Empire Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deep Empire Blue's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.