Deep Empire Blue 50BB 22/143 is a gray paint color from PPG. It has a hex value of #767E99, estimated LRV 21 and a cool (violet) undertone. Its closest cross-brand match is Charismatic from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
PPG · #767E99 · 50BB 22/143
Deep Empire Blue
21%Estimated LRV
Cool (Violet)Undertone
Deep Empire Blue Technical Profile
HEX Code#767E99
RGB118, 126, 153
Estimated LRV21.1
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Deep Empire Blue
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Charismatic
Dutch Boy
#747D9A
Close digital match
Your Shadow
Dunn-Edwards
#787E93
Similar digital color
Queen's Wreath
Benjamin Moore
#7D829E
Similar digital color
Soulful Blue
Sherwin-Williams
#757C91
Similar digital color
Premiere Purple
Vista Paint
#747C9F
Similar digital color
Classy Plum
Behr
#7B7E92
Similar digital color
Puttin' on the Ritz
Valspar
#72799B
Similar digital color
Magical Twilight
Kilz
#7B8193
Similar digital color
Slate Tint
Hirshfield's
#7A818D
Visible digital difference
Pigeon Blue
RAL
#606E8C
Visible digital difference
Cook's Blue
Farrow & Ball
#6A90B4
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Deep Empire Blue
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deep Empire Blue
#767E99
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9085AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deep Empire Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deep Empire Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Deep Empire Blue.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Deep Empire Blue — Frequently Asked Questions
What undertone does Deep Empire Blue have?
Deep Empire Blue by PPG has a cool (violet) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Deep Empire Blue from other brands?
The closest cross-brand equivalents to Deep Empire Blue are Charismatic by Dutch Boy (a close digital match), Aster Eve by Dutch Boy (a very close match), Your Shadow by Dunn-Edwards (a very close match) — the best options for getting Deep Empire Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deep Empire Blue?
Deep Empire Blue has a estimated lightness value of 21.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Deep Empire Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deep Empire Blue's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.