Plum's the Word 1239 is a purple paint color from Hirshfield's. It has a hex value of #DACEE8, LRV 65 and a warm (pink) undertone. Its closest cross-brand match is Lily Lavender from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #DACEE8 · 1239
Plum's the Word
65%LRV Value
Warm (Pink)Undertone
Plum's the Word Technical Profile
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Plum's the Word in Every Brand
The closest equivalent to Plum's the Word in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sPlum's the Word
Nearly identical
Benjamin MooreLily Lavender
Lily Lavender
Benjamin Moore
Nearly identical
Violetville
Vista Paint
Nearly identical
Shimmering Sky
Dunn-Edwards
Nearly identical
Classic Rose
Kilz
Nearly identical
Orchid Haze
Behr
Nearly identical
Iced Purple
PPG
Nearly identical
Whipped Plum
Valspar
Nearly identical
Sleepy Purple
Dutch Boy
Very similar
Rhapsody Lilac
Sherwin-Williams
Very similar
Sprout .07
Colorhouse
Very similar
Calluna
Farrow & Ball
Visible difference
Telegrey 4
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum's the Word
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum's the Word
#DACEE8
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD83AF
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum's the Word
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum's the Word Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Plum's the Word.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Plum's the Word — Frequently Asked Questions
What undertone does Plum's the Word have?
Plum's the Word by Hirshfield's has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum's the Word in your own space before committing.
What colors match Plum's the Word from other brands?
The closest cross-brand equivalents to Plum's the Word are Lily Lavender by Benjamin Moore (a near-identical match), Violetville by Vista Paint (a near-identical match), Plum’s the Word by Vista Paint (a near-identical match) — the best options for getting Plum's the Word's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum's the Word?
Plum's the Word has a Light Reflectance Value (LRV) of 64.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Plum's the Word
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum's the Word's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.